Creating An E-book That Sells!

"Fill Your Plate and Still Lose Weight!" was the first e-book I wrote

. It was a cookbook that consisted of complete meals for one and all under 350 calories per meal.

The second e-book I wrote was with a business partner. The book was entitled "Is Your Site Suffering From Lack-O-Traffic-Itis" and taught home based small business owners how to increase the visitors on their website.

What I discovered is that writing successful e-books for a home based small business can be done quickly and efficiently if you follow some simple guidelines. Below are some of the tips I learned to help the process move more easily in my own venture:

*Topic choice is critical - choose a topic that you know a lot about or have experience in. This will make the process easier.

*Use facts, figures, and other great content that your readers can use immedately.

*Provide additional free bonuses such as free tips, secret information, or special tips that provide over the top value.

*Add images, diagrams, photos and other visual aids to appeal to visual reader.

*Choose your fonts carefully - the simpler the better and easier to read.

*Write 30 pages or more to show that your book has value and helpful content.

*Hook your prospect with a catchy title.

*Testimonials add credibillity.

*Include extra ordering information should they wish to pass along to a friend.

*Provide a referral fee for those who wish to promote your book on your behalf.

*Use catchy graphics for your cover.

*Price it right. A study was done that showed the price of $7.00 as an easy to purchase starting price with little to no returns.

*Include links in your book for additional offers, upsells, or free information.

*Add a guarantee if you can. People appreciate a no-risk purchase if the book doesn't deliver.

*Create a professional sales page designed to hook your prospect immediately.

Writing e-books is a wonderful way to earn a living.

By positioning yourself as the expert in your field for your home based small business niche, e-books can also help brand you as the professional that you are.

by: Jan Walker Pinnington

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