Creating Business Signage - 5 Questions To Get The Best Results

Business signs are a simple and effective way of promoting your products

, service or brand. Whether you are trying to attract customers with a lightbox sign, impressing visitors with the right reception signage, or parading your brand around town with vehicle graphics - there are hundreds of ways that business signs can promote your business.

Here are 5 questions you can ask yourself to find the best signage option for your business, your brand and your budget.

What would you like to promote? Are you promoting products, a service, or would you like to attract people to come to your restaurant or hotel? Is it enough for your sign to say "Buy here", or does it need to portray a longer message? There are also non-promotional signs, such as signs that indicate direction or safety signs. Do

Permanent or temporary? Are you looking for a permanent sign or is your sign only temporary. If it is temporary you might want to think about how often you use your sign and whether it needs to be easily transportable.

Indoors or outdoors? Are you planning to use your sign indoors or outdoors? Your sign will have very different requirements, especially regarding weather proofing, size and visibility.

What material should your sign be made from? Business signs can be made from a number of different materials, including plastic, metal, wood, PVC, or magnetic material. You should also consider the size and shape your signs will be made in.

Other Specific Needs? What other specific customisations do you require? Does your sign need to be in a certain colour scheme to display your brand correctly? Should your sign be illuminated like a lightbox sign so it can be seen in the dark?

Your graphic designer should help you to create the artwork for your sign, based on your suggestions and needs.

Once you have made up your mind what your sign should look like the process is simple. Firstly you'll contact your desired sign writer where the staff will provide you with suggestions and an offer to purchase. On your approval, you would send your artwork to the store.

Every good store, would have an artwork proof sent to you for your approval within 1-2 days. After your approval the signs will be produced in 3-4 days depending on lead time. Some services such as engraving, cut-out letters and 2pac painting etc. may take longer.

Then you will be contacted when your new sign is ready. You can either pick it up from the store or arrange for the sign to be delivered to your place of business. Payment would be made during the delivery unless you already have a standing account with the store.

by: Wanda Wright

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