Creating The Perfect Christmas Space

In the run up to Christmas, shopkeepers all over the world are trying to entice festive customers into their store

. From supermarkets to fashion boutiques, the power of a well laid out store knows no bounds, especially when panic buying customers are concerned. With more people heading out to the high streets and shopping centres this month than ever before, shops have limited time to entice them beyond they shop windows. If you are looking to ensure that your store is the one to watch over the holiday period, here are our top tips to creating the perfect retail space.

One of the first things to consider when arranging your store is the entrance; does your window display give customers a tease of what is to come? A festive display is a must have and placing key items from your collection in the window will encourage customers to take that vital step over the threshold. Once they are past the door, the key to keeping their interest is well placed bestselling items, ensure that the path towards the till is lined with the items that brought them into the shop in the first place.

The placement of items is one thing, but the presentation of the clothes, groceries or anything else for that matter, is what is really going to convince customers to pull out their credit cards. Sleek chrome rails, easily accessible shelving and items arrange is size order is a great way to push customers towards the tills. Using complimenting shelving displays draws the eye to coordinating pieces, for instance if you own a clothing store, place full outfit components close to each other to encourage customers to pick up more than just a pair of shoes!

Fitting rooms should be light, airy and spacious enough to house not just one shopper, but their entire shopping squad. Serious fashion lovers travel in packs and a space that encourages shoppers to try on clothes whilst also relaxing and chatting is a great plus point for any store. Provide seating for those giving their approval along with mirrors that are both flattering and honest, nothing is worse than getting home and realising that the must have LBD looks more drab than fab.

The right shop supplies and a well thought out space to sell them is the key to a successful shop, especially throughout the Christmas period. Whilst you putting up the Christmas tree and hanging baubles around the store, take the time to visualise your retail space as a new customer, you may find that it has much more potential.

by: Kathryn Pattison

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