Creating The Perfect Custom Sign For Your Business

So you require a sign for your business, but you are unsure how to get started

?Here are five key things you need to think about in order to create the ideal custom sign for your business:1. Message

What message are you intending to communicate, and how could you do that in the most concise way possible?Remember, signs tend to be read at a glance, so it's crucial to get what you want to say across as quickly as possible.

It's also important to ensure it is easilyunderstandable, and doesn't leave people wondering what you mean or otherwise confused.2. Type

What type of sign is it? For example, you might be:

-> Warning people-> Selling something-> Giving something away-> Reminding people-> Creating your business 'branding' or identity3. Colour

What colours will you use on your custom sign? Think about how important colour is to signage in general - for example, red background signs grab attention and can be used to warn or even order people to do something (like a Stop sign), yellow can sometimes be used similarly, whereas signs which have a white background tend to be informational (for example,street or directional signs). Signs with a blue background can look trustworthy and authoritative.Do you intend your sign to match the colours that are used for say your business logo - or if you're going to put your business logo on the sign, a white background might be the most appropriate way forward.

4. Size and ShapeSigns come in all sizes and shapes and can generally be made to your specified shape, but you need to think about the what your sign will be used for when determining the shape.

A rectangular sign is more often than not the most appropriate for businesses to use for a lot of different purposes, but perhaps a circular sign might demand more attention depending on how you intend to use your sign.In considering size, think about where your sign will be positioned - and not just the size of the sign itself, but also how big the lettering is. Is it intended for your sign to be studied by people up close, or do you need it to be readable by people some distance away.5. Contact DetailsYou might want your sign to include your contact details - if so, you need to think about what contact details you want to include, and which you will exclude.Most obviously of course there's your telephone number ... but do you also need to include say your website, an email address, and/or your physical address?Or possibly the address for your Twitter account? (Increasing numbers of business people are adding their Twitter address to their business card for example - is this something you would want on your custom sign?)---Hopefully the information above gives you a lot to consider when ordering your custom sign - consider each point carefully to determine what you require for your own sign.

by: Gill Merritt

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