Creative Ideas Using Facebook And Pinterest To Promote Your Business
If you want to know how social media can really help you promote your products
, you must know that Facebook is the site that drives the maximum traffic to retailers, while Pinterest is the one that drives the big spenders. In fact, from a total of 700 million shoppers, it was found that Facebook was what they looked at for driving them to retail sites, with Pinterest being a close second.
In terms of percentages, this translates as Facebook driving 85.8% of the online shoppers with Pinterest coming up second with 11.3% and Twitter, the third with 2.9%. However, in terms of actual spending, Pinterest takes the lead with an average order amounting to $168.83 when compared to Facebook's $94.70 and Twitter's $70.84. In short, if you are looking for big spenders to be directed to your site, Pinterest is the way forward. However, if you are looking at maximum traffic to your site, Facebook is the key. However, despite these statistics, it is not as simple as it seems.
Directing traffic to your website, even with the help of these social media sites requires a lot of effort and creativity. Here are some simple ways by which you can easily direct traffic to your website from Facebook and Pinterest.
For Facebook
Facebook pages, despite being popular, reach only about 16% of your target audience with an average post. This leads us to wonder how the top businesses utilize this social media platform to their advantage. Here are four unique ways in which you can utilize this social media platform to your advantage.
Utilizing Facebook pages to your best advantage: Use your company brand name and logo as well as a captivating, clean and sharp cover photo is a great way to draw people in when creating or advertising your Facebook page. This will not only create awareness about your brand but will also ensure better viewer base. Similarly, it is important to engage in conversations or interactions with other users using your brand name, or comment on other pages, all of which will automatically increase the visibility of your page. Advertising your Facebook page, running contests and campaigns, using special apps, etc are all good ways to increase viewer base of your page.
Using the subscribe button: Another way to promote your page is by using the subscribe button on your personal profile. People often want to connect with other people on a personal level rather than through a business page. This will help you promote your brand in a more personal way.
Using your personal profile: Similar to the subscribe button, you can actually use your personal profile to increase your interactions. However, care must be taken to ensure that you do not overstep boundaries laid out by Facebook.
Groups: Creating a group of like-minded individuals or members is the perfect way of ensuring that your campaign gets maximum coverage. For example, staying connected to a local group of business owners can be a great way to promote your business and other relevant news. Of course, there are various factors that you must consider when using this approach.
Posting pictures of successful events, community success, your customers are other ways to drum up some publicity for your brand and offerings.
For Pinterest
With Pinterest, the best way to engage with your audience is by ensuring that your pins are interesting and attractive. Creating boards that are topical or of interest to your audience, and being creative about them is the best way forward. Some other useful tips include:
.Pin a video
.Craft a behind the scenes board
.Share visuals from your blog posts
.Use the visual viral power of infographics
.Create a staff board
.Use charts, icons or graphs to highlight your offerings
.Make slideshare presentations boards
.Show your community involvement
Post attractive cover images of your e-books, white papers and guides
While other social media platforms are definitely useful, Facebook and Pinterest are the two main social media sites that can give a boost to your web traffic and drive your sales volumes up.
by: michelle
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