Creativity for all
Creativity for all
Creativity for all
CREATIVITY FOR ALL
1. Introduction
Simply "Discovering New Ideas or Concept" is called as creativity. By word it is very simple but actually it is fully based on the psychology of a person. That means no one can understand the other's psychology. Creativity is the department independent.
1.1. What is Creativity?
Every person will define the word creativity in their own words. As a graphic designer I can derive the word "Creativity" as
"Creating the new ideas which are completely distinct from other campaigns or ideas to create competitive edge for the person or the organization"
When a person wants to develop his brand name, he must be differing from others, in the sense his difference of action must be accepted by the mass.
1.2. Objectives of Creativity:-
The main objective of the creativity is to give innovation, speed and growth of any business/personal activities. There are "3i tools" used to achieve the goal.
Incubate
"Grow under condition that leads to development" is called incubate. So, whenever a person wants to his innovative thoughts which should be under some conditions derived by Business Ethics or Personal Ethics.
Imagine
"Think beyond the real world". The innovators always think about new taught which may not be real or not thinkable by others.
Improve
"To make better". The conditioned idea has been imaged beyond the real must be developed by the innovator. So the innovators not stop with thinking but also they should ready to develop those ideas in to real.
Goal
Incubate
Imagine
Improve
2. Factors motivating Creativity in the workplace:-
Challenge
Normally, everybody is having challenges in the workplace. The challenges for a manager or any subordinate in an organization which are coming from different ways. They may be Environment, Technology, and stress etc. When a person facing and solving the challenges by his/her innovative ideas, that leads to both improvement and creativity skills of that person.
Freedom
This is the factor which affects the motivation of creativity in the workplace; because no organization is ready give more freedom for their employees. When an organization provide the freedom of thinking and saying their opinion which will develop mutual benefit; one is development of activities of the employee another is the growth of business opportunity.
Resources
Here we consider time and money as the resources for motivating the creativity skills. When a person gets good remuneration, he will work for the organization in the rational manner and timely manner also. Most of the innovators not sleep more than 5-6 hours per day. They think always about new, new and new with the available resources.
Organizational Support
In organization "Support for Employee" will grow the new ideas in business. Example, involvement of Low Level Management people in New Product Development and Research and Development (R & D).
3. Applications of Creativity:-
Every person can apply his own Creativity ideas in their field. But in general Creativity is applied on
Advertisement
Film Industry
Writing examinations
New Product Development
Brand Extension
Productivity by Innovative Human Resource Management
3.1 Creativity in advertisement and film industry
In today's life all young person are interested in Advertisement. In today's business environment no one can imagine that "The Business without Advertisement" The advertisement must follow the AIDA (Attention, Interest, Desire, and Action) principle. So the advertisement should lead the customer to make action (i.e. purchase the product). In this electronic era, everybody is having broad knowledge about all products and services due to internet. So this is a very complicate process to brainwash the customer to make purchase. Here the only tool for brainwash is not simple advertisement there is need of "Creative Advertisement".
Creativity is not leading the process to expensive one. In today's innovative world lot of Film Directors and Advertisement Directors are creating their advertisement or film with minimum budget while their concept are very costly.
3.2 Creativity in writing examinations
This section is especially for students. Every student wants to get more marks in their examinations; but due to lack of skills they can't. The valuator expect both content as well as good presentation in the paper while evaluate. In this stage the candidate should know the concept of Empathy that is while writing the examinations they should forecast what the valuator expect for the particular question. According to my point of view, the students those who are comes under above category they can apply the following creative ideas while examination.
They may use diagrams / flowchart / dataflow diagram etc to fill the paper and issue the valuable concept. This will reduce the time consumption.
They may use cases while answer the question. This will create the good perception about you among the valuator's mind.
They may explore apt examples in between the answer.
Highlight the quotes (speech marks) of popular person in the square boundary.
3.3 Creativity in developing new product
New Product Development is the competitive tool for any business. Today all business persons want to satisfy and get more customers through new and innovative products or services. When the vendor can develop new product with innovative idea? The answer for the question is the vendor should have broader mind and real time products by big vendors in the world. The Environmental Scan is the effective tool in this situation. The vendor should know the target customer's expectations. This is only possible by Environmental Scan.
3.4 Brand Extension
As increasing level of competition every business person or any innovative person should expand their role of brands. That means, people will not accept the same brand for long period. They need "Change" in anywhere. For example; if you are LKG student computer basic knowledge is the competitive advantage of you. But during the under graduate period if you have same knowledge, people will not recognize you. So you need to expand your brand, periodically.
3.5 Productivity by innovative Human Resource Management
The low level labors expect some monetary or non-monetary recognize from the Middle or Top level management people. When they get those recognize this will leads to more productivity. The manager should have the creative ideas in applying good human resource strategy for solving the problem. In today's world this is the main problem in labor market is that absenteeism. To solve this problem I am having the following alternatives.
Give some small incentives for those who having the 100% attendance per week.
Provide some promotion Non monetary motivation.
Artificial demand for a person.
If some person's performance is not good, the manager should create some artificial demand for the particular person. This can be created by saying "He has achieved First Prize in Performance". But actually it is not.
4. Boost your creativity
Listen to music
If you are troubled by headaches or strange urges in the middle of the night, it is very good treatment that Listening Music. I am interested in "3idiots" songs. While I am hearing the song am getting motivated and my tension.
Brainstorm
Brainstorming can help you not only come up with sacks full of new ideas, but can help you decide which is best.
Keep Storyboard / Script note with you
Whenever you have some create idea in your field just record it in the special notebook (Story board note / Script notebook).
Search more in the internet or in magazines
I will never prescribe to read text books to get some innovative ideas. Magazines are the very good resource for identify the current scenario of the electronic world. Whenever a creative person having more idea about current scenario, it will grow his/her creativity.
Analyse more in small things
Analyse more and more from the small object itself. If you watch the advertisement on TV don't get bore about the advertisement. Analyse the advertisement by, what is the background? Who all are the players in the advertisement? What is the theme of the advertisement? Etc...
5. Conclusion
Thus from the above snippet I have conclude that, all the person having their own creativity, but the problem in explore that. It is very necessary in everybody's life to explore their creativity to the world. If any chances occur, just try to utilize and catch the opportunity. Even you are a big person don't neglect the small persons' (by age) ideas; sometimes it may very effective than yours. If you are the entrepreneur try to implement the creative product and apply the management concepts (motivation, performance appraisal, evolution etc) in the creative manner. The final things for the creator that, no one will accept your creativity whenever, your idea not comes under the control and not apt for real world.
- T. Muthupandian, B.Tech., MBA.,
- Lecturer / MBA / SVCET
Creativity As a Spiritual Path Creativity with Stained Glass My Creativity How Nature Can Inspire Your Creativity Let Loose Your Creativity With Glass Beads BRINGING ABOUT CREATIVITY IN ORGANISATIONS Creativity is Better than Imitation when you are Becoming an Industry Leader Using Creativity with Trophies and Awards Cancer Horoscope 2011- Creativity And Grabbing Everything In Life Be In Cancer 2011 Camcorders- Adding Creativity With Technology Creativity Speaks Do You Promote A Culture Of Creativity? Moncler Vest Is Also A Creativity In Moncler Company