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French PPR Group recently announced letter of intent signed with the Italian company YOOX, the latter will be responsible for BV, including online sales PPR Group YSL multiple high-end brand products,
Alexander Mcqueenbut does not include the Group's leading products Gucci.
In recent years, the luxury to accelerate the penetration to the second and third tier cities, but has been showing a "cautious OCS trend, however, with the international big names such as Coach, Amarni have the water tested e-commerce, luxury OCS model is maturing, The net sales of luxury goods to take into account the new path to become the focus of the next round of competition in the luxury of the brand communication, the use of the network the mobile terminal spread and thus affect consumers, will become the main form of luxury brand marketing.
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Jingdong, Dangdang competing "department" are accustomed to the luxury of people look up to the morning and began to lower figure to establish itself in China online shopping market, many international brands in various ways "net", to open Chinese
alexander mcqueen scarf website is the most basic form: Cartier, Dunhill opened based on the Chinese website dedicated shopping site; Miumiu, Burberry and many other brands on the network channels, low discount Previously Coach, Benefit, B2C website Taobao Mall also try to open flagship The shop, which is seen as the benchmark of the industry change channels.
However, the luxury goods seems to still shallow and domestic B2C fate, Jonathan Seliger, president and CEO of Coach China, "China Business" reporter said: Coach interested in permanent official electricity supplier website launched in China in the next 12 to 18 months . Not just the Coach, PPR Group has long been quick to fly, plans and YOOX's (microblogging) Bottega Veneta Bottega Veneta, Yves Saint Laurent (Yves Saint Laurent), Alexander McQueen (the Alexander McQueen) Balenciaga (Balenciaga), Stella McCartney, Sergio Rossi brand to build a network of sales channels.
PPR Group's hope that 2020 turnover growth of 12.2 billion euros in 2011 to 24 billion euros online sales is also a major focus of the Group's development goal is to have 2020 sales exceeded 1 billion mark. "PPR Group public relations person in charge of
Alexander Mcqueen shoes Paul told reporters.
It is noteworthy that the ace Gucci PPR Group does not participate in this electric provider authorized. "First, in order to protect the vested interests of traditional and protect the core brand. Network depth in their view, can not put all your eggs in one basket." Luxury Research Center, a guest researcher of the University of International Business and Economics Yang Qingshan, told reporters.
"In the past, are fighting each other, minor, but the PPR is the first electron to the regular army, which is a signal, which indicates that more and more international luxury goods company will be authorized by a strong electric exclusive
Alexander Mcqueen tshirtdistribution products. not a luxury not optimistic about online shopping, but decided to let the Who Trader online shopping. PPR Group, exclusive license, so that the the YOOX company sales of 'fidelity' to be guaranteed, the partners will be a win-win situation.http://www.alexandermcqueenexhibit.com
by: feeling
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