Custom Business Cards: Redefining Business Card Printing!

Business cards are no longer treated as visiting cards; they are the imprint of your business and convey a unique impression to your clients

. In todays increasingly complex business environment, they convey your identity to your potential clients, stakeholders and can help in establishing long term relationships.

What types you get

There are all sorts of business cards that you get in the market these days, gone are the two-color, four color business cards that were in vogue till a few years ago. Now you have the option to choose from Gloss/Mattee, plastic, magnetic, raised print, polyfrost Spot UV, Silk satin and sticker business cards. You even have choices when it comes to shape as you are no longer limited to the rectangular shapes that you were used to. Now you can get custom business cards in rounded panoramic shapes that are unique in the way they look.

How to choose a vendor

There are certain no-nonsense rules that you need to keep in mind while selecting a vendor for printing your business cards. Firstly, you need to make sure that the vendor has a good reputation and enjoys good word-of-mouth publicity. He should be able to deliver the work on time and should have a short print run of let us say 100 copies as that will reduce your loss in case you do not like the work.

Ask for a sample

The best way to judge the competence of the vendor in question is to either browse through her portfolio or ask for a customized sample related to his field of work. By having a look at the kind of work being done by the vendor you will get an idea whether the vendor is able to deliver top quality card stocks and whether or not he is able to provide customization options to his clients.

Advanced features in Custom business cards

There are a lot of features that you can add in customized business cards; these include premium and luxurious quality paper with the facility to print on both sides. In the earlier days it was very difficult to print from one side to another without leaving a margin for the movement of paper but now with custom business cards you get full bleed printing wherein an area slightly higher than the size of the business card is printed and then the paper is cut and trimmed down to size.

With the advent of the internet, users can upload customized designs and get high quality digital offset printing done at the click of a mouse and all these designs are pre-print inspected so that the margin of error is down to nearly zero per cent.

by: romy

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