If you own your own business chances are that you are going through this tough economic time and struggling to cut costs and keep your accounts in the black. Riding out these tough economic times will be the trial by fire for many businesses and the ones that come out the other end of the depression will be the ones that survive and thrive. The business that are left still standing will be the ones that had smart managers who knew where they could cut costs without reducing the effectiveness of their businesses and without creating any down sizing.
This economic climate also requires that all businesses innovate and find new ways of promoting themselves and trying to get through the barrage of advertising and promotional matter that all business put out these days. Most of us just switch off when we encounter all the usual means of promotion and for a business to get any little foot hold in our minds they need to use new methods of promotion and put their brand names in places that we do not expect to see them. One of the new methods that many businesses that are lucky enough to have forward thinking people working for them or as their owners are turning to, is using custom printed tape for a number of uses. The idea is painfully obvious once you have heard it, the benefits of using a tape that you have had custom printed for you business with your logo and website or message of your choice are manifold. The costs to begin with are so tiny that there is literally very little price difference between custom printed tape and off the shelf printed tape if you buy it in large enough amounts. When you are buying custom printed tapes for your business in bulk quantities the price difference from regular tape is as good as none.
The other advantage is that printed tape is great in a number of situations. Use it as a promotional give away in a packet of office stationery to give away at conferences and expos to visitors or use it to tape up your couriers or your packages that you send out to customers. If you put your website and your company name on the tape and they are catchy enough the time it takes for anyone opening the package or even just handling the package will be enough for your name to be remembered and that is what effective promotion is all about.