Cut Your Website Costs By Using Cms Technology To Manage Your Site
A lot of business owners are still spending altogether too much money every year to have a well paid professional deal with their websites
. There's practically nothing worse for your image than having an old site full of dead facts just because you're afraid of the expense of updating it.
Enormous changes have come to the nature of web site development and management. A bunch of education was vital to be a designer a decade ago. Web designers had to be able to use code generators like Front Page and Dreamweaver, and they had to be conversant in strange programming languages like HTML, ASP and PHP.
Well, things change. Currently things are really very different.
Don't misunderstand what I'm saying, these skilled people are still fundamental parts of the web site design industry. There is a revolutionary new technology, however, called a "CMS", or "Content Management System that makes them much less essential in the building and care of most all straight forward websites. Any moderately computer proficient person can usually use this approach to act as their own webmaster. A CMS is essentially just a "point and click website editor". It allows you to add and get rid of pages. All CMS include what's generally called a "WYSIWYG" editor, actually just an exceedingly easy word processor that permits you to modify pages. Don't be scared away by the terminology! WYSIWYG simply translates to "What You See is What You Get". It enables a user to plan a page, upload images of all kinds, and compose tables. By permiting you to make alterations to the site's Navigation Menu you can also lay out a site's complete feel .
In brief, a Content Management System allows most anyone to efficiently and simply manage all the routines that took a professional coder hours to do only a decade ago.
Today customers automatically get access to a complimentary or inexpensive CMS from virtually any serious web site hosting provider. This is far more than most common businesses require. One of my preferred web site Hosts, GoDaddy.com, has an excellent content management system for hosting small local business websites. Creating "shopping carts" on websites is made easy for retail business owners by applications like Paypal that link easily into their sites. Intuit, a company that provides software for accounting and CPA firms has recently branched into this new mainstream market and their templates already include a shopping cart feature.
The difference, of course, is expense. Despite making make $25 or more an hour, most website designers are normally not as motivated as you are to get your work taken care of in an immediate manner. It's not out of the ordinary for turn around on professional design jobs to be a a month or more.
This does not even include the time lost constructing the site. It can often take 200 hours or more to build a web site from scratch. That means thousands of dollars spent and months of waiting. these costs are averted by CMS providers by constructing sites in advance and offering menus of "ready-to-use" templates.
A number of CMS providers are able to fine-tune their pre-existing templates quite inexpensively, if not straight-out replicate your current site, for those site owners who are already content with sites they have already spent stacks of capital on (or those who just protest using "templates"). This is a new technology, but it's disseminating rather fast.
Of course the difficulty with sites built in this fashion is that, while low-priced and simple to manage, they ordinarily lack indispensable content. The need for industry specific content has given birth to an entire side industry surrounding the demand for industry specialized content, so before dashing off to GoDaddy, do a Yahoo search for site providers that specialize in your specific industry.
Let's assume you're an accountant. I am using this example because this happens to be my professional field. Google search the keyword "CPA Websites" and you'll see a variety of businesses that supply sites specially for CPA firms complete with CMS.
CPA Site Solutions is the best of these, in my professional opinion. For more than a decade we have devised top-notch websites for accounting firms. We're also one of those content management system companies on the cutting-edge that can "fine-tune" their templates or copy existing sites. To see what we are suggesting when we talk about "industry specific content" scrutinize a demo accounting site:
http://samples.cpasitesolutions.com/?style=305
Make a note of the free reports, tax due dates, links to tax forms and publications, a portal for transferring accounting files, interactive financial calculators, email, and a host of similar tools chosen especially for site owners in the accounting business. A website like this could be comparatively useful for an enormously limited number of companies outside their intended market, possibly a head-hunter or business consultant might use some of the content on this site, but it would be a waste for a business like a retail store.
Many industries; retail, construction, teaching, non-profit, restaurant and hotel, law, medical; have parallel providers.
For certain large very specialized companies it's worth the time and expense of retaining highly trained designers, but for most small and medium sized businesses, especially in these arduous economic times, it's time to investigate new solutions. Employing a Content Management System that caters to your company will reduce your costs and at the same time improve your influence over your site.
by: Brian O'Connell
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