Danny DeMichele Video : He is Looking to Improve Your Online Business

Danny DeMichele Video : He is Looking to Improve Your Online Business

Danny DeMichele is something of a success story, having worked for very large clients such as StateFarm, Cisco and even mega restaurant corporation McDonald's.

Browsing a little online Danny DeMichele video shows why so many clients want to work with him. As an entrepreneur at the core, he is always looking for the profit in any process or business. He uses top notch and cutting edge processes to market online, and gives so much great information away for free, it's likely that a business could profit just from the free advice available.

He starts with a no-nonsense approach, not hiding behind a corporate brand or fictional name, introducing himself immediately when users visit his own site, and he advises creating a personal touch to his clients whenever they communicate online.

Simply put, it's important to market effectively regardless of channel and Danny DeMichele tries to hammer home that technology isn't the means to sell, it's still the message, and the modern age of technology just gives us new tools to accomplish this.

He also does not shy away from debunking and discussing myths about online marketing concepts such as SEO, and will try and out the bad advice that is spewed so frequently from sites across the online world.

Danny DeMichele also takes to task many old-world ideas of just trying to convert old methods and data directly to an online form. A business cannot just take their old newspaper ads or yellow pages inserts and cram them into some kind of digital hybrid and expect it to work, and Danny has no qualms about pointing out how this approach will fail.

But DeMichele doesn't just talk about methods of using the newest technologies, he also explains how managing the online reputation of a brand is even more critical and more difficult than any form of marketing that has preceded the internet. Companies have to be fully aware of the online conversation that is always evolving, and if they don't, it's worse than the bad press of a single news story from twenty years ago; infamy online lives forever.

Danny DeMichele video is a great place to start listening to the conversation that our customers are having online, because by listening, we can learn to participate. The conversation will occur with or without us, so we need to be involved before it's too late to change the online perception of a brand.

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