De-duping Software A Must For All Business With A Substantial Customer Base

If your company is involved in managing huge databases or in handling customer queries

based upon the records stored therein, you cannot afford to go wrong with the database. In such cases, data cleansing is the fundamental activity one has to adhere to at a regular interval. In other words, it translates to the need for de-duplication software.

Real Life Scenario:

-Think about level of frustration that a customer care team undergo because of numerous duplicate entries.

-Identifying duplicity during an ongoing call and attempting its manual correction is irritating both to the operators and to the customers / caller.

Besides identifying and removing duplicate data, de-duping software has multi fold advantages. Functionality of de-duping software lies in proactively eliminating the file copies and replacing with specific indicators. Eliminating duplicate entries will free up storage space. This leads to faster backup generation and smooth navigation through the records.

Additional benefits one can look for from the de-duplication software are:

Data standardization

Quick and correct Record search

Nebulous record matching

These features are particularly helpful if you have an address API (Application Program Interface). Some advanced de-duplication software comprise of phonetic algorithms, data conversion library and an astounding match engine. Such attributes are instrumental in building a custom-made application and hence eradicate likelihood of duplication. Success of telemarketing campaigns, for instance, largely relies upon duplication free databases. Address API aligned with an up-to-date database makes sure that the mailers are delivered over correct addresses and eliminate repetitive calls to the same individual.

A recent survey has come up with findings, which are surprising and important to any business. A majority of companies waste one dollar out of every six dollars budgeted because of poor data quality and data management. Not having the de-duping software can spoil a companys identity and may result in potential customers losing interest or prospective contracts missed because of a non-compliant data. In contrast, companies which invest in a data cleansing software earn higher business returns and enhance their profits from additional prospects. Furthermore, regular data formatting for standardized international records and zeroed duplicity right at the entry level are some mandatory attributes for your address API.

De-duplication software is predestined to leverage better long term benefits and an enhanced brand identity.

by: datatools

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