Dealing With Business Cards

Perhaps one thing that wouldn't change even in a million years is receiving and giving away business cards

. These small pieces of card stock printed with the giver's name, company name and logo, as well as contact information such a telephone numbers, company address, e-mail address, fax number and sometimes the company web site.

While for most people, giving away and receiving business cards is as easy as asking for it and handing it over without as much as a blink of an eye, some countries like China insist on proper giving and receiving etiquette. It is necessary to give away business cards at the beginning of a business meeting and to keep an adequate number of cards at hand; when receiving these cards, it is also important to glance at all the information on the card. This shows that you are interested with the people you are meeting with contrary to the impression you are going to make if you put away the card immediately.

Also, cards printed with gold letters make a better impression among the Chinese because it symbolizes your high status. Traditionally, business cards come in shades of white and the giver's information are printed in black. Dimensions varied form location to location but aspect ratios of business cards generally range from 1.42 to 1.8. In the advent of color printing, more options became available for business owners. There are now various layouts and formatting available and he possibilities for how you card may look like seem endless.

Nowadays rectangle isn't the only shape that can be used. Creative business owners now use shapes that would better represent their business better than the four corners of the traditional cards. Others do not rely on the traditional flat cards; instead they use the power of 3-D. While some use other materials instead of papers or cards. Some use balloons, felt cloth, rubber, toys like Lego, plastic sheets, soft metal sheets, Thins sheets of wood, ceramic chips, quilted cloth, rubber bands, clothespins, even meats! There are those who prefer using smaller compact discs where their information can be accessed when the discs are placed in CD-ROMs.

by: Art Gib

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