Dealing with affiliate marketers for your wholesale business

Dealing with affiliate marketers for your wholesale business

Many wholesale and drop shipping suppliers are interested in making use of affiliate marketing programs to increase the traffic and sales at their websites. Affiliate marketers can do the marketing and refer the customers to your website, the customer makes a purchase and you pay the referrer a fixed commission on each sale. Even though it sounds like a pretty simple method of boosting up your sales, starting and managing a successful affiliate marketing program for your wholesale business is not that simple. Following are some of the challenges and a word of advice on how to cope with these challenges.

Getting the affiliate marketers to work for you:

Affiliate marketers are often skilled at internet marketing and they will take care of the marketing side, but first, you need to market your affiliate program to get these marketers on board. There are literally hundreds and thousands of businesses offering affiliate programs and to attract the veteran marketers to sign up with your wholesale or drop shipping business is not as simple as it may seem. To do so, one needs to offer healthy commission rates, with transparent terms and conditions. You need to compete with other businesses offering a similar affiliate product by offering higher commission rates or other perks like no sign up fee, etc.

Training your affiliates:

Even after you've managed to get a number of affiliate marketers on board, your job is not done. Majority of these marketers know what they are doing but there will be some new comers as well. So it will pay off to provide your affiliates with some training about online marketing. In addition to the internet marketing training, you must provide some guidance about your wholesale products because they will need to use that information in their strategies to target the right type of customers.

Fraud - It is everywhere:

The convenience of doing business online comes with a price, and that's the chance of getting duped by fraudsters. If your affiliate markets are loosing money because of some hackers, they will soon get dishearten and left. Therefore, it is important to stay in touch with the marketers and inquire about their earning experience so far. If any of them thinks that he/she is originating more sales for your wholesale business as compared to the monthly commissions, your webmasters should immediately look into the matter and try to fix the problem.

It is also important to keep an eye on the marketing tactics employed by your marketers; you should never allow them to use false promises and wrong product descriptions, because in the end, it is the reputation of your own business that will suffer.

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