Decals Used As Advertising Brand Awareness

Decals, bumper stickers whether pressure sensitive or magnetic are an excellent and cost effective advertising tool

. The cost per unit is very low compared to the number of people who see your decal on an automobile, motorcycle, truck, or any other type of conveyance.

The follow is a short chase history of a company that utilized decals and bumper stickers in their marketing plan.

Case History of STP

In the 1960"s through the early 1980"s STP success was largely contributed to a decal and bumper sticker program. The decal program was one of the segments of the circle of advertising beginning with media and bill boards" ads, store banners, and in store POP (Point of Purchase) displays.

The STP decal and bumper sticker in those days was so ubiquitous, it help to create a critical mass of advertising, that when someone thought of a fuel treatment STP was the product name that came to mind.

The use of decals as an advertising tool has been used by many companies and many different industries. One such industry that extensively uses decals and bumper stickers as an advertising tool is the Radio Industry.

Many industries utilize the decal and bumper stickers as a means to keep product branding in the mind of the consumer. In the United States we are an automobile centered society. Advertisers use this conveyance as a moving bill board to keep brand awareness in front of the consumers.

Decals are also used at the entrance of most retail shop as authorized dealer decals, again reinforcing brand awareness. Since advertising is subliminal the advertiser must continue to reinforce the branding message even at the point of purchase by using product labels on the product as well as floor decals, shelf talkers.

Decals and bumpers stickers are only one of the segments of all the advertising used by companies to promote brand awareness. The decal and bumper sticker advertising instrument is the most cost effective, longest lasting, advertising piece that promotes brand awareness for years instead of minutes.

Many consumers like the product or service so much they want to let others know by advertising the brand by affixing a decal to their automobile.

The lowly decal or bumper sticker has helped fuel (no pun intended) many start-up companies" products or service, it is understandable why they are employed so often.

by: Mr. Decal

POST COMMENT

Himfr.com Reports Steady, Fast Growth Vowed Link Wheel Gives High Hit Rates For The Websites! Promotional Buttons Really Stick It To Your Customers. Himfr.com Reports U.s. Economy Rebounds Slower Than Previously Thought A Must Try Online Shooting Games Seo Strategies And Their Wonderful Effects What Is A Logo Design? Branding - How To Succeed - Part 3 Branding - How To Succeed - Part 4 Branding - How To Succeed - Part 5 Some Common Mistakes In Designing Custom Logo A Complete Guide For Commercial Label Printers Building Your Brand