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Deepak Kamani-business Maestro :: Deepak Kamani Contributes To Indian Economy

The hallmark of Zuri Group Global is its hospitality as envisioned by Deepak Kamani

. Its fresh approach and innovative ideas by Deepak Kamani have brought a never before success to the Zuri Group.

Deepak Kamani knows that economic growth affects all industries across the world. However, Deepak Kamani feels that India is making its presence globally felt through the hospitality business as more and more tourists and business persons visit different parts of India annually.

Deepak Kamani wanted to take advantage of the growing Indian economy to flourish the hospitality business for the Zuri Group Global.

The first thing that Deepak Kamani did was to look out for areas that could be developed for the hospitality business. Deepak Kamani knows that such areas have huge potential for demand and has set up prime properties like luxurious Diani Reef Beach Resort and Spa in Kenya, The Zuri Kumarakom Resort & Spa in Kerala and The Retreat by Zuri in Sikkim.


Deepak Kamani restructured the P-L-C model so that it will offer different levels of hospitality and appeal to any person. Deepak Kamani did not want to cater to only one kind of customers as that would mean losing out on customers.

This P-L-C model as designed by Deepak Kamani stands for Platinum, Lifestyle and Comfort collection of hotels. Deepak Kamani has designed the Platinum model to offer hospitality that is international in its capacity. His guests should be able to experience the same level of service and the best in world class comfort as thought by Deepak Kamani. Deepak Kamanis Platinum collection redefines luxury and offers a rich ambience that is liked by everyone. Deepak Kamanis Diani Reef Beach Resort and Spa in Kenya and The Zuri Kumarakom Resort & Spa, Kerala are part of his Platinum collection.


Lifestyle collection as thought out by Deepak Kamani caters to those guests that believe in living a good lifestyle and the wonderful service that goes with it. Deepak Kamani feels that these are the people who will not associate with anything that is substandard whether it is service or high living. Deepak Kamani understands this really well and the Lifestyle collection is offering all convenience within the guests reach. The Zuri Whitefield Bengaluru, The Zuri Whitesands Resort & Casino, Varca, Goa and The Liner, UK belongs to the Lifestyle collection.

Then there are also those customers feels Deepak Kamani whose main aim is comfort and convenience. Thus through the restructuring of the Zuri brand, comfort and convenience is now available to these customers who prefer an affordable accommodation. Deepak Kamani does however want this collection to have all amenities and comfort that go with the Zuri brands hospitality business. Deepak Kamani wants his guests to get a good impression of his Zuri hospitality brand.

The segmentation of the Zuri brand feels Deepak Kamani is going to help it to create an awareness of the hospitality that it is going to offer and the standards that will be associated with it. The potential customers are now within reach feels Deepak Kamani with the offer of different choices in hospitality with respect to the accommodation, services and amenities.

by: Kalley Jacks
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