Department Store Outlets Or Channels Into A New Pivot Shoe - China Plastic Injection Machine

"Compared to last year, this year's participating companies has increased

. More and more enterprises begin to focus footwear department store channel construction." Shanghai 100 Cheng Fan Yujie, general manager of business services, said with deep feeling.

May 17, special support from the Ministry of Commerce, China Commerce Association, Business Service Co., Ltd. Shanghai 100 commitments undertaken, "the 98th China Footwear Commodity Fair 'famous into the famous restaurant' Butt Show" opened in Shanghai, not Quanzhou small enterprises participated in the exhibition.

"We need the commercial center to establish a good communication platform." Exclusive leisure shoes Fu Yee, director of marketing, told reporters, "This is our brand can provide more opportunities. We will focus on recent channel The promotion, hope the advantages of using channels such as department stores, compressed intermediate supply chain, more directly to consumers. "

Department store channel is gradually more and more attention to enterprises in Jinjiang.

"A brand in the process of external development is bound to find the best channel. From the current domestic situation of view, is undoubtedly the best department stores sales channels, in terms of cost, product image, or consumer spending customary point of view, are undoubtedly the best department store channels, especially those with many chain department store chain outlets to our business, that is a top priority. "The baseball player from Jinjiang Shoes Gehong Yin General Manager says.

"Like today's show, our businesses is a good communication platform. China Commerce Association's corporate members and corporate members and the head of the retail chain Shoe Town came to this exhibition, we can best channel these zero-distance communication operators to negotiate. But now in China, this exhibition can be said very little. "Gehong Yin said.

Industry analysis, the current situation on the one hand is the shoe on the channel's desire for transformation and upgrade, on the other hand is the bottleneck channel for its own development path and its local shoe brands poorly understood. When the expansion of domestic demand to become a new driving force of economic development, the Department Store, Shoe Town retail formats such as expansion and continued development of the industry's focus of attention.

"Now China's department stores are also facing problems." Fan Yujie said, "First of all, as a stronghold of the domestic retail industry, the Chinese department store industry is facing a bottleneck in the development of homogeneous competition, how to expand in size between sustainable development and health seeking balance at the department store industry is troubled by the main problem; the same time, as the best brand image display platform, department store's marketing model is also tested. Currently most of China's department stores to form a joint venture, although the risk of this form of small , but low profits, is not conducive to the cooperation with enterprises, we are thinking. "

"Our company is on the development of a shopping channel can win-win situation with the mode of joint venture companies to achieve reduction of intermediate links, hope that this pattern of self-development with the common channel, I believe in 'brand and channel imbalance butt' on through our brands and channels within the equal exchange of business to pass on to resolve. "Gehong Yin says.

by: gaga

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