Depression Is Affecting International Investment German Machine Tool Industry - The German Machine

008 German machine tool industry, and was a record year: When the annual machine

tool output up 12% over the previous year, output value of about 14 billion euros, consecutive 5-year highs. However, if the harbor has enabled wanted to ignore the demand from international markets and investment decline is clearly unwise. It shares the impact of Q4 2008, has been revealed in: German machine tool orders for the first time in 5 years of negative growth, the overall decline in 2007 compared to 11%. Among them, 14% decline in domestic orders, overseas orders this year is down 9%.

German Machine Tool Association (VDW) has estimated the market demand in the second half of 2008 will show a significant decline. After all, economic growth has peaked in 2007.

Compelled by financial crisis, the international automobile industry, and many providers have substantially reduced budget, which increased the number of companies making new investments in the time of hesitation, the already cold full economic environment, more difficult. In view of this, VDW is expected to decline this year the German machine tool production rate of roughly 15% locked down. Despite the high orders last year, this year there will be certain to ensure consumption of machine tools, but it is nothing but just like with the 2006/2007 production year.

Not the only dilemma facing German manufacturers. All other competing countries have orders fell sharply, forcing the suppliers accordingly reduced output targets for 2009.

Particular note is that until the end of last year, the German machine tool exports are still quite good. Even in November, its volume can even up 6%. This made outstanding contributions to the East and South Asia market, especially the Chinese market, incremental, compared with the same period last year, up 1 / 6.

German suppliers, in 2007 marked China's market leader in sales in other regions?? The area up to 17% increase in sales. VDW is expected, despite the turbulent economic environment has also spread to China, but the future will remain the market leader in sales.

In the process of expanding the Chinese market, the German machine tool manufacturers to the growth of this market has made important contributions. Even in difficult times, they will always be a reliable Chinese customers Cooperation Partners had in fact just before the stop of the high growth period, and Chinese customers who already have established a solid business relationship.

German manufacturer group currently has an excellent structure. Boom in the machine tool industry, they gradually build up great business model and corporate culture. This prompted them to attach importance to R & D, continue to market innovative products, solutions and services. At the same time, they also optimize and upgrade of existing assets, improving manufacturing processes and technology to ensure a more efficient digestive orders. This stage, the level of staff has also been modest upgrade, the company's overall cost structure is becoming more perfect. It is these fine traditions so that they can be its capability in difficult times.

by: gaga

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