You have the opportunity to let your creative juices flow and design the artwork
for a Mega tram that will run in Melbourne over May, June and July.
What do we want you to do?
We want you to design a full tram wrap. (A full tram wrap means that the whole tram will be covered with graphics.)
The theme
As you're probably aware, Youi does things differently to most car insurance companies. We ask you a few more questions about how you use your car so that we can come up with a more accurate premium for you. So, unlike most car insurance companies we'll more than likely be able to offer people who leave their cars at home and catch the tram to work a really good insurance premium.
This is what we'd like the theme of this challenge to be. You need to interpret this and come up with a unique design. We'd like you to use our logo and contact line. But, other than that, it's up to you. (The tram company would prefer it if the design wasn't too dark..safety issues.)
Deadline
We have a deadline to meet, and so do you. We need you to send us finished artwork by 5th April.
The competition will be judged by Bryan Cawood who created the Youi brand and who also directs all of Youi's TV commercials.
Full details about the competition and a downloadable entry kit can be found at www.youi.com.au/tramart