Design a Successful Custom Business Card
Design a Successful Custom Business Card
Design a Successful Custom Business Card
Professional custom business cards are designed to attract new customers to your business. It is an advertisement tool, a lead-generating instrument and a networking means rolled into one. By incorporating your corporate logo and colors, it can serve as a visual symbol of you and your company. If it does not present a professional image for you and your company, then there must be something wrong with it.
In spite of its significance in any field of business, many people think that a business card is something that can be easily designed and printed on a home computer. But the truth is, a homemade business card will just give an impression that yours is a fly by night business. Professionally-made custom business cards can make you and your business look credible and professional.
To improve the look of your custom business cards, consider taking into account the following simple tips:
Include a small but compelling graphic image that is relevant to your business. This will make your card more noticeable and memorable.
Make it unique enough to grab and retain anyone's attention.
Choose at least one hundred pound card stock and take advantage of color printing.
Use special materials such as plastic or colored stock to make your custom business cards sturdy enough.
Experiment with shapes, like printing the card in a larger than normal size or have it resemble the shape of your product.
Do not forget to include all your basic contact information such as your company's name, mailing address, telephone and mobile numbers, fax number, website and e-mail along with your name and position title.
Make sure that your contact information are accurate and updated.
Include the logo or image that you use consistently on all your other marketing materials.
Think of an advertising slogan that you may include on your card. It should be something that stirs an emotional response and conveys a distinctive brand recall.
Keep the layout design simple. Use no more than two or three different fonts and avoid using unusual and stylized fonts that can be too hard to read. Choose a font size that is large enough for people of any age can read without difficulty.
Make the most of the back portion of your custom business cards to place product information, a few lines of customer testimonials, a special discount offer, a calendar or anything that will add value to your cards.
Keep any information that you include as concise and as short as possible.
Often, business cards are your first chance to make a lasting impression. Do not miss that chance by printing on cheap paper and using a boring design. Good business cards serve a practical purpose that you can take advantage for your business. They not only serve to provide a convenient reminder of your contact information, they are also great promotional tools. So remember the above tips to give your custom business cards the extra boost.
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