Determining Your Business Domain Name

After years of planning and hard work your business finally seems to be taking off and you are turning a small profit

. As any entrepreneur knows, advertising is a key element to success, and what better place to begin advertising in this digital age than the Internet? The Internet intimidates many people due to its vast size, wide array of topics and high concentration of businesses, and what appears to be a very complicated process. But you can join those who are enjoying increased business on the Internet. The first step is to select an effective domain name for your company website.

Your website address, or domain name, should be welcoming and easy to remember. Many have wondered how a website, especially a small businesses website, can successfully compete with others in such an oversaturated market. The answer to this is directly tied to finding a memorable and catchy domain name that really represents your business and its products and/or services. It is important to think of your domain name as your brand name. People will come to remember it as they see it in related searches, typing it into the address bar, and hopefully it will catch a new potential customer's eye while browsing at random on the Internet.

This leads to the first important thing you will have to consider: Will the name you selected be memorable while clearly conveying its meaning? There is no point in naming your website "golf tips for beginners" or "sweets and crisps" if you are selling motherboards to computer nerds and techies and not golf tips or sweet and salty treats. That should be obvious, but although it may seem easy to create a memorable and efficient domain name, it isn't always so simple. In fact, it can sometimes be a daunting task even for advertising professionals. So take time to brainstorm and research, and make it a good one! Remember that this is the first thing people will come to know when accessing your website and your company identity online.

When browsing the web, many people will just simply type some keywords into a search engine such as Google or Yahoo. This is another important decision you will need to make: Is it going to be a strikingly memorable description/brand name of your business or product using keywords that come to mind? Keywords are important so make sure you take them into account when creating your website. A domain name should also be visually stimulating. Vision is the strongest of the human senses and pictures truly do say a thousand words. Will your domain name paint a picture in a potential client's mind before they even begin to search your product catalogue? Make this another item on your checklist while creating this important aspect of your website.

At this point you probably realize that without a memorable, efficient and descriptive domain name, chances are your website will fail. Don't forget to follow these ideas and remember above all to register your creation before it is too late. Registering your creation is a simple and easy way to guarantee you don't lose what you've thought up. Don't panic, because you can register your domain name long before you've even learned how to create a website or paid someone else to do it for you. The Internet is an extremely useful marketing tool or forum to convey ideas, thoughts or general information, but it is useless without investing the proper planning of your prospective webpage. With a little imagination and careful planning, you may soon enjoy Internet success.

by: John Edet

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