Since time immemorial, humans have used differing fashion to mark mourning
, non conformance or to assume different personality. The deviating side of human nature has always created instant outrage in the society, but, equally attracting its focus too. A deviant display uses this nature of humans to create displays which evokes varied feelings in the onlookers. The retailer needs to plan a deviant window display with great caution and if designed correctly, such window displays become an instant talk of the town.