Devoured Four Percent Of Domestic Air Conditioning Market To Break The Monopoly

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According to the State Information Center released the latest " Olympics Chinese air conditioner market with the report "shows that under the impetus of the Olympics, the Chinese air conditioning industry will receive 35% of the growth, now at home Central air conditioning Market, Haier, Gree and other domestic brands have increased market share to 40%, breaking the monopoly of foreign brands, in 2008 domestic air conditioning industry in the major Olympic projects Tender Activities by large single frequency.

08 6 month, the U.S. magazine "Consumer Reports" released a conditioning test rankings: a brand from China, white goods sponsor of 2008 Beijing Olympic Games, Haier with excellent comprehensive performance, won the first. It is reported that the U.S. in the eight brands selling 20 models of air conditioning for the test rankings, Haier is the top 10 brands of air-conditioning the only Chinese brand. According to company side, as early as 2004 Athens Olympic Games, Haier central air-conditioning so that it successfully settled in the Olympic Village in Athens, breaking the major foreign brands in the Olympic construction projects bidding in the monopoly of central air conditioning. The 2008 Beijing Olympic Games, Haier is to be harvested, all supporting the central air conditioning in the 26 Olympic venues, Haier won the bid for the National Stadium "Bird's Nest", Fengtai Softball Field, Qingdao Olympic Sailing Competition 2008 Olympic projects 23 bases. Prior to this, the Olympic project has been the Carrier, Daikin, Toshiba and other foreign brands in the world, domestic brands as brands, technology and other reasons, rarely interfere.

Boss relative to the industry, Haier, Midea and Gree not far behind. August 2007, the United States beat four foreign air-conditioned top rival bid subsidiary of Beijing Capital International Airport new terminal project; the same year in September, Gree air conditioning successful Beijing Olympic Media Village project and the body of the Olympic Park, was 30 million yuan orders.

Since 2006, Haier, Gree, Midea and other local brands developed rapidly, especially in the central air conditioning, industry reshuffle intensified, many manufacturers dropped from 130 to more than 60, regardless of domestic air conditioning industry or in the technical aspects of brand concentration significantly increased. Figures show the central air conditioning in the domestic market, Haier, Gree and other domestic brands have increased market share to 40%, breaking the monopoly of foreign brands.

In fact, the Olympics brings not only domestic air conditioning industry, the growth performance. With the 2008 Olympic Games approaching, the Green Olympics concept is gaining in popularity, consumers are increasingly turning to air conditioning when the product line with the Olympic idea. "Olympic Games and China's air conditioner market report" shows that not only promoted the Olympic Games, domestic air conditioning products, green, technology, and reach the green indicator accelerated phase-out efforts of enterprises, the whole industry healthier, more orderly development.

"Olympic Games is to bring a green revolution in air-conditioning industry," the State Information Center, Director of Market Information Office Cai Ying, "said survey, based on living standards and the promotion of the Olympic Games, 9 percent of consumers believe that Green function is most concerned about the air conditioning function, which requires air conditioning companies focus more on health, energy, mute and other technologies to achieve industrial upgrading. "

Devoured Four Percent Of Domestic Air Conditioning Market To Break The Monopoly

By: vivi

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