Did You Ignore These Critical Aspects Of Your Website?

Did You Ignore These Critical Aspects Of Your Website

?

We have picked the most common aspects of a website which many small businesses often miss out, some unknowingly and some knowingly. Irrespective of the reason it's heavily recommended that you get at least the below ones rectified.

Loading time

Lots of flash, animation, welcome page, add-on modules, etc., sounds like a very rich webpage providing exotic visitor experience but just consider if the visitor isn't even getting a look at it. Yes with lots of flashy stuff the loading time of your webpage may go above normal and this may annoy the visitor and chances are he may close it down and switch to your competitor, who may have a rather simple yet informative website. 47% of users expect site and page load times to be 2 seconds or less.

Call to action

If you miss this you miss the whole action, your entire effort to keep the visitors glued to your site should culminate with a call for action else the whole point of retaining them gets lost. While designing your call for action steps, bear it in mind to keep it as simple, quick and easy as possible. So ignoring this is like closing down your shutters when the customer is about to make a purchase.

Word of mouth publicity

No matter how good your product looks, it's the credibility of your product and service that wins. You may get a few people who will obviously try it out, but most prospects would like to hear it from someone else or someone that they can relate to. So stamp your genuineness and quality with some emotional and logical testimonials, awards and celebrity endorsements and so on. According to the Nielsen survey, nine in every ten internet consumers worldwide (90%) trust recommendations from people they know, whilst seven in every ten (70%) trust consumer opinions posted online.

Page not found

How many times you had this experience? And I bet every time you did encounter that, you ranked that website as bad. And this shouldn't happen to your website, so ensure that all your pages are properly done and linked, this may also happen if your site is down, so also ensure you host your site with a good service provider.

Old design that does not support new technologies and interfaces

How often you come across websites that don't open in some browsers or websites that don't play videos or whose page components do not get arranged properly. All this is simply because these sites are not ready for the latest browsers and related web technologies. So check your websites now for these extended capabilities. Having social media friendly features and capacity for mobile visitors is also essential.

No analytics

Even today most small businesses ignore the need for web analytics. It's like not knowing your customers even if you have a chance to. Analytics gives you useful visitor metrics which goes a long way in bringing effective marketing and product designing policies. The benefits are: as good as knowing your customers likes and dislikes and directly acting upon it.

SEO

Most businesses are done once their website is up and running, they are so contained that they seldom care about being ranked up on search results. SEO does you a world of good by making your site rank in the top league when your prospects search for your product or service.

These are some of the primary ones to care about, dig deeper and you will find more key aspects missing from your website. Fix them now to fix your online presence.

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