Different Ways Companies Market Their Businesses Today

Marketing and advertising are a big part of having a successful business

. With the economy being in such a downturn the past couple of years, it is more important than ever to have your company be known to a wide range of customers in order to do well. Traditional methods of advertising may be expensive and more and more businesses are now opting alternative ways to get their name out there. Whether it is by choosing to sponsor a large activity or a charity event with corporate gifts by having your logo placed on various banners and t-shirts or by giving away promotional merchandise at a event where people would be drawn your business.

Sporting events have really used the support and monetary assistance from corporations to sponsor events, or even a new stadium. It is now quite common for a lot of major sports teams to have their place of business be named after the main corporation that helped to sponsor that placefor example, the Denver Nuggets play hoops at the Pepsi Center and the Denver Broncos play football at Invensco Field. These are both the names of corporations that have assisted to pay to have their name advertised to a broad array of sports fans that will go to that venue to see their favorite team play. Obviously, big sponsorships like this are limited to big and financially well off corporations that have the funds to put their names on such a big place.

Another way smaller businesses can get their name out there in the athletic world without having to have as much money is to be a sponsor of an event such as a marathon or even a little 5K in their community. Running events have become extremely popular and to organize many of these events for charitable purposes can be expensive. Now race organizers rely on donations from local or national businesses to pay for the majority of the expenses. In return for the sponsorship, the business has their names put on all promotional items that are related to the race like t-shirts, banners and other itmes. The larger the event, the more advertising for your business you will receive.

Other ways to advertise your company is to sell additional promotional items to sell. Retail stores and restaurants typically do this and sell a lot of merchandise for their businesses on location. One good example of a highly coveted merchandise are the Hard Rock Caf t-shirts that have the destination of the restaurant on it and can only be purchased at those restaurant locations which has made that group of restaurants a great additional income.

Another way businesses can advertise their companies in a creative way is to have free giveaways if a customer purchases something or even simply comes to the place of business. For example, a car dealership can offer free tote bags with their dealership logo on it for the first 500 customers to test drive their newest car in stock.

by: Connor Sullivan

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