Digital Marketing Agency India

Google has rolled out a series of updates since 2011 to make internet beneficial for online users

. Such updates have proved to be beneficial for many web masters but have shown negative impact for many other web masters. The Google updates namely Google Panda update and Google Penguin update have helped rich websites to appear higher on search engines by demoting those websites focusing on inorganic techniques.

If you have lost ranking from many keywords on the major search engines and are facing a drop in percentage of visitors towards your site, there are chances that your website is also hit by these Google updates. You can have a look at the Google Analytics to find out the performance of your website on the search engines. If you find out a major difference to the website performance, you have to take certain steps to overcome this situation.

Before you make any changes to the website, you must identify the problem. You need to find out the cause of drop in business opportunities. You must find out that your website has unique and quality content and has not purchased back links from different sources. If the answer is yes to any of the above, you have to prepare a strategy to overcome this problem.

There are SEO experts working with SEO companies that are preparing effective recovery strategy for website owners. The need to hire such specialists is that they are aware of the latest trends and understand the working of search engines. By taking their assistance, you can make the changes to the website and follow the guidelines set by search engines.

The SEO specialists would not focus only on a single competitive keyword but will prepare a keywords strategy to not spam your website. Apart from that, they will ensure strong internal structuring of the website so that visitors can easily navigate from one page to another.

However, you need to understand one thing that it takes little time to recover from these updates. Therefore, you have to be patient enough to see the improvement over your website. Moreover, you need to keep an eye on Google Analytics to view the areas that have improved by your strategy. The SEO experts can bring changes to the current strategy to accelerate the improvement process.

There are new updates lined up by Google to improve search engine results in future. Therefore, it is important to follow their guidelines from now on so as to stay away from future updates.

by: Alex Smith

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