Digital Marketing - Missed Opportunities 1

There has never been more ways for Digital Marketing experts to reach their customers

. Beyond the traditional methods for marketing that are still thriving after all these years, there are the hundreds and thousands of digital methods available, with new opportunities opening up every hour of every day. Consumers can now be reached absolutely anywhere and at anytime. Marketing materials are available on our phones, in our cars, in public bathroom, at work, on the road and everywhere in between. Still, despite this pervasive nature of marketing, many companies are missing some easy opportunities to reach, engage and communicate with their audience. While there is always a risk of marketers overreaching their grasp, it would be even more unfortunate if audiences who are seeking a product or who may be particularly receptive to a marketer's offerings were never made aware of the particular product or service. In this article we will examine some ways in which marketers can reach audiences by using methods they may not have considered.

Twitter for Large Businesses - If you own a business of any size or type, you should have a Twitter presence. While many companies are either on Twitter or are presently devising a strategy to join, any presence is better than zero presence. For the larger companies, the advantages and reasons for being on Twitter are quite clear. By having a Twitter presence, these large companies can put a face on their company, and that face can directly interact with their large audience. Customers like showing their loyalty to their trusted brands by following them on Twitter, spreading the word to their networks, and keeping up with their favored brand's updates. Brands enjoy this relationship as well because it allows them a direct and instant line of communication with their loyal public, while giving them a glimpse into what people are saying about them, and what the general consensus is of their brand. This open line of communication can be used for all manner of things, but is typically used for product and sales announcements, to aid Search Engine Marketing and SEO efforts, news bulletins, damage control with unhappy customers, general personality expression and humanizing of the brand, reaction and mention monitoring, and information exchanges with interested or particularly passionate individuals. Twitter is also an incredible tool for initiating PR campaigns, crisis situation control and brand positioning.

While these may not all seem obvious as marketing initiatives, almost every listed aspect has implications in the marketing setting. Any sort of communication between the brand and the customer, especially two-way, serves to strengthen the relationship between the customer and the brand. With Twitter, members tend to feel that they are part of a rather exclusive club, and that with that membership comes certain privileges. Some of those privileges include the ability to interact with larger than life personalities, celebrities, sports figures and major brands. Communications on Twitter carry more weight than those made through websites, emails and other media, and this is something major companies can take advantage of.

The opportunity is there for businesses of all size and type to open a Twitter account and begin communicating with their audience. All that it takes is a few minutes of your time, and 140 characters or less.

by: Domenic Carlson

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