Digital Marketing and the Free App Trick

Digital Marketing and the Free App Trick

Digital Marketing and the Free App Trick

This type of practice would be acceptable if the ad content, and availability of a premium version of the app, were mentioned in the description. In too many cases, however, the app descriptions fail to mention the fact that the app is ad supported and a premium price is expected to remove the ads from the user's experience. This type of trickery may be successful in some cases, but most of the time it merely inspires frustration on the part of the user, who will promptly delete the app in response to the disingenuous presentation of the app. Clearly a free app is difficult for any developer to justify. That does not, however, mean that app descriptions should be less than genuine, or that an app should be labeled as free, when there is really a cash transaction in the mind of the developer. It is simply dishonest, immoral and today's savvy users will most certainly respond to it in a negative manner.

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