Digital Out-of-doors Marketing - The Systems Used

Digital outside signage or advertising as it is sometimes referred to can extend

in cost based upon what you want to accomplish and how you want to achieve it. For instance there are big video walls in Times Square NY, or you will see Flat panel screens in your local mall, both work well but it depends on how much you want to invest.

Video Walls.

Using Commercial Displays.

Now video walls can be made up of outdoor, sun bright monitors in a grid of 6 x 4 screens, these TVs can be left outside and are more often than not deployed to building walls high up from the footpath, this high vantage point has two benefits. The first is it catches more consumers attention being high up and the second is that the displays are out of the way, stopping them getting ruined. Now these can have zones set to specified adverts and only these ads displayed, for instance the center 4 displays could advertise a clothing makes latest range, the surrounding displays can be used for weather or news updates, then when the advert is finished the full monitor can revert back to full size showing other ads. These range from $1299 per screen.

Utilizing a modular video wall.

These video walls are purposely designed for out-of-doors use and usually comprise of LED panels, providing the latest in technology. These panels are available in 1 metre square panels that fit into an outer housing and once connected to the central processor the ads can be zoned as above. These can range from $3,400 per square metre.

Out-of-doors Booths.

These are a waterproof and vandal proof kiosk that will survive the elements and are normally employed in areas that are not secluded where people are present and with minimal supervision. These kiosks range in size from 42" up to 80" and can be either none touch or interactive through a touch screen panel.

Normally the monitor is either fitted behind the touch panel or shielding window and is wired to a workstation or media player that holds the advertisements and all updates of fresh content are through a secure internet connection. These can range from $4250 up to $32,000.

Outside electronic signage housing.

An outdoor dynamic advertising casing permits the use of non commercial monitors but offers the accurate level of protection for the internally housed device. The monitor, media player or PC are housed in a protective housing made from heavy gauge steel, coated in a special coating to resist anything the climate can throw at it.

In each unit a thermostatic cooling and heating solution is accessible to ensure the internally housed hardware is kept at the perfect temperature inside preventing the devices from overheating.

Each enclosure is locked by special security locks to stop any one stealing the system inside the enclosure. These extend from $1299 and can be moved and re-configured if the location has to be moved making this a very affordable and flexible solution.

These cases can even be monitored from a distance with alerts emailed to the Audio visual administrator should an event of maltreatment be detected on the enclosures.

Digital Out-of-doors Marketing - The Systems Used

By: Graham Gallagher

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