Digital Outdoor Signage - Abu Dhabi Grand prix

Digital Outdoor Signage - Abu Dhabi Grand prix

Lately we saw Abu Dhabi hosting their second Formula 1 Grand Prix, over the last year since their first race the use of digital marketing has increased both inside and outdoors.Dynamic advertising has been used every where from the pit lane to the area places to stay, now let us look at how and where dynamic advertising is being fitted.Hotel - Digital Signage.In a hotel or resort, most of the dynamic marketing is deployed indoors in the buildings, ranging from digital posters promoting what is on the menu at the restaurants to digital posters advertising what is obtainable from the hotel shop or room service.In the bars a variety of digital posters are utilized to market the beverages on offer to probable buyers, for guest information much bigger displays can be used that are a floor standing LCD poster, these run on the same built in content player. Now these are used for displaying when the race starts, when the courtesy buses are departing to get guests to the race in plenty of time.Grand Prix - Digital Signage.Then when you get to the stadium and enter the main gates, you are met with big LCD TVs that are housed in protective LCD enclosures; these offer the protection from the high temperatures through a small air conditioning unit that is managed by the audio visual manager for the location. In the pit lanes small screens around 32 inch in size, these show all the positions of the drivers, so that at a glance the pit crew can see immediately who is coming in for a tire change or top up of fuel.This is a standard instance of both indoor and outdoor dynamic signage working together and the hardware used is comparatively trouble-free to use even for new people in digital signage. Let us look at the devices used.Digital Poster and Digital Menu Board.Both types of equipment comprise of a LCD screen that can be positioned in either landscape or portrait orientation, both units have a built in campaign player that work on a memory card and the size of ads are only dictated by how many you can get on an 8GB device.Media formats supported are JPEG, MPEG1, MPEG2, AVI and MP3, giving the user total control over their promotional campaign.The advantage is these units are affordable and an easy move for anyone who has never used dynamic signage before.The free standing LCD display uses the same hardware as the digital poster, but is based into a floor standing steel unit.Outdoor LCD enclosure.These are created from steel and watertight to prevent water ingress, they safeguard the advertising hardware from the weather and potential vandal attacks, permitting integrators to use standard hardware designed for inside use, outdoors at a much more reasonably priced price. As the dedicated outdoor digital signage device is enormously costly.Over the past 19 years the writer has developed a range of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer anti vandal LCD enclosures that provides all the protection and security needed for outdoor use.

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