Digital Outdoor Signage - Do You Know What It Is??

Electronic outside marketing is a growth sector for the past couple of years and

due to its success in the flexibility it brings to fresh signage techniques.

If you have ever been fortunate to visit The big apple and got to Times Square, you see plenty of massive video walls displaying videos and adverts for various products, this is dynamic outside signage. This includes a hugh format screen with a device that holds the ads on and plays the adverts through the display at particular times to appeal to certain viewers.

Targeting specific audiences is very worthwhile and this is why firms from large corporations to mom and pop stores are evaluating electronic marketing as the return on investment is very hasty and can even pay for itself from month one. This is why businesses such as Tommy Hilfiger have an interactive signage window in their store so consumers can use it when the store is closed.

Digital out-of-doors signage includes 3 crucial parts, these are; targeting specific demographics, the systems used and the call to action, we will now look at each one over the next few articles to see how they will benefit any marketing campaign.

Different ways of focusing on clients.

No matter if your store is in Manhattan or Liverpool England, your customers are your life blood, so if you can market goods to existing patrons this will increase your bottom line owing to the trustworthiness built up between existing shoppers.

Still if you are a new company for instance in the clothing sector and are targeting the 30 something age range, you will need to use modern technology, so your store could have a face book page or you could tweet your offers on Twitter, using this technology appeals to more youthful clients and are willing to give firms a chance if the technology is right.

One clothing agency utilized dynamic signage in a concession booth in a well known department store, they advertised a range of items through the Internet and included this through the digital advertising on the stand and when the ladies received the outfits purchased through the web site, they got a magnificent surprise. When they opened the packet, the smell was blissful this was due to the delicate scent beads inside the carton, this unique way of presenting the cloths was then recommended to friends and the booths business soared. Now this is only for inside dynamic signage, just imagine if this was outside and not limited to passing clients in the business.

Outside electronic marketing can be deployed to sell coffee deals on cold mornings, picture you are in a spot, you are frozen just after getting of the tube, you pass an advertising display displaying a person warming their fingers on a mug of coffee and the coffee shop is just opposite, can you ignore the temptation or would you call in for a warming beverage?

Promoting hair care products to individuals in transport hubs, these are ideal as people will watch the ads to waste away time while they wait for their bus, coach or train, this is also called time warping.

Digital Outdoor Signage - Do You Know What It Is??

By: Graham Gallagher

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