Digital Photo Frames As Marketing And Employee Gifts

Digital photo frames are a growing consumer electronic following on the coat tails of digital photos

. Since so many individuals now have transitioned to digital cameras and digital pictures, it only makes sense that they would want photo frames that can display their collection of digital photos. Digital frames are still a relative new category of consumer electronics, and often they are purchased as gifts or by home decorators. One specific area where they are becoming increasing popular is with corporate gifts.

Business use gifts to recognize important customers, as well as key partners and even suppliers. Frequently these gifts are something unique that takes notice, and the monetary value of the gift is less important than the act of the gift itself. Companies usually want to find something new, leading edge, or especially relevant to their industry when choosing a gift for customers or partners. Of course this varies significantly from industry to industry, but the fundamentals of corporate gifts do seem to be similar with many companies.

Likewise, businesses often compensate employees with gifts either at end of year or to signify certain events like years of service. Critical sales people may receive a gift for achieving quota, or employees can receive a favor for their 5, 10, 20 year anniversary with the organization. Again, businesses usually want to find a gift that is unique, memorable, or customized to the event, and youll find marketing departments consistently looking for the latest cool gadgets as gifts for critical employees.

One product that fits this description is digital frames. Since digital picture frames are relative new consumer electronics products, many people dont yet own one, thus making them great gifts. Since digital cameras and photography are almost universal, digital photo frames are also something most employees could quickly use. So many people have digital images stored away on computers that a new digital photo frames would immediately allow them to start displaying them in their house.

Businesses that want to use digital picture frames as corporate gifts for business partners also have more options. Digital photo frames can be easily customized by pre-loading them with images, whether it be promotional shots of company marketing material, product pictures, or joint customer-vendor media. A digital photo frame allows a marketing department to easily use their creativity in customizing a gift with any type of media most applicable for the gift purpose or recipient. It can also be as simple as pictures from important joint customer-vendor events pre-loaded into a slideshow that automatically plays as soon as the frame is unwrapped and turned on.

Of course the cost factor of any gift is a factor to companies, which is also making digital photo frames viable company gifts today as well. As prices of digital photo frames fall to below $150 (and some under $100), they can now easily become customer gifts or employee gifts. This trend should continue.

by: Dylan Vanland

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