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Digital Poster - The New Event Board

An LCD advertising display has historically been used for electronic signage

, now these are turning into a very profitable market as an event board, learn how simple it is.

LCD advertising displays have been deployed to deliver up to the minute advertising campaigns for organizations, by showing the services and goods in a very jaw dropping way. The ads is normally stored on the internal small form factor pc using a removable memory card, to update the content all you need to do is put a USB drive into the connector with the new content and the digital poster refreshes itself.

A development in hardware is a digital poster.

Now using a fundamental LCD poster, you can use both a PowerPoint template or just use pictures in the form of Jpg to form the dynamic adverts, you can even find many complimentary PowerPoint templates on line to be employed for electronic signage. Using basic tools such as Microsoft Notepad eye popping content can be made.


Events usage for a digital poster

These can be used to market future events, by placing the Digital poster in a high foot traffic area before of the event with jaw dropping graphics to highlight the event; this then catches the awareness off passers by.

An LCD poster can be utilized for guests to find their way in hotels and meeting centers and are brilliant in an emergency when a room is changed, for directing the way to the new room location. One thing a busy business center does not need is visitors disrupting your operatives asking for directions to their new room, this is were the advertising monitor comes into its own.

Not just limited to one position, an LCD poster can be installed in either landscape or portrait position using the rear mounting pattern on the rear of the Unit. These large format screens grab attention and are straightforwardly fitted, all you need is a power lead.

If flash media needs to be shown, a flash converter can be loaded onto the memory card and then the content is added, using the on screen menu the orientation, ticker, dwell time and transitions are all set.

Digital Menu Board Murders Static Menu

Seems impossible doesn't it, the American quick serve restaurant sector is in mayhem as a new act was accepted in March 2010 that states all restaurants with more than 20 locations have to have the dietary and calorific values for each menu item listed in the same size and color print as the product name, variety and value.

As you can envisage, this is causing a giant problem in the quick serve restaurant sector, as this is something you didn't sign up for when you purchased the franchise - is it?

2 solutions are available to this headache, the first is less costly but once you commit to it, you cannot turn back and change anything without incurring large costs, so let us find out the options.

Paper based menus.

All dining establishments own these, from in the caf, they perhaps have a takeaway menu too, so all these need reprinting by the printer by March 2011 to conform to the new act that has been passed.

Advantages are your stationer will already have your menu set up, so restricted set up costs will be incurred for accumulation the extra data.

But reflect for a minute you will not at all be able to offer a special without it being on your menu, so this to any innovative restaurant chef is restricting in itself.

Digital poster

A digital poster is an electronic menu, supplying all the data you need to your clients. Each unit has a LCD screen with a in-built campaign player, all the information is stored on a memory card that plugs into the player. All you have to do is produce the menu layout with ads, menu items, pricing and the nutritional data, then configure the menu to present the menu in the most effective manner.

Now what if you want to advertise a special that is not on the menu?


Nothing like printed means, a digital menu can be amended and the new item added and promoted throughout the bistro within 6 minutes.

The advantages out weigh any drawbacks with a digital poster or digital menu board, as these units are so adaptable many small businesses are deploying them with little if any technical know how.

Knowing what you know know you can choose the solution that is right for you anr your company.

by: Dexter Bradley
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