Digital Posters and LCD Advertising Displays Knowing The Differences?

Some people are confused with the digital signage solutions that are on offer when

used for digital signage indoors, however in this article we will try and stop any confusion. Find out which is the most cost effective solution and why and if it would work for your project.

Digital Poster.

This is the most cost effective solution available for inside digital advertising, a digital poster consists of a commercial LCD display screen with an internal content player that is built in to the rear of the display.

Now with it being the entry level digital signage solution they do have challenges, the main one is that any content has to be updated manually, by either swapping the old memory card with a new one that has the fresh, new content already stored on it or through a flash drive that is inserted in to the USB port on the content player not a perfect solution if you have several digital posters over several sites in different cities and countries.

LCD Advertising displays.

These are usually free standing and are almost identical in operation to a digital poster, but there is an option to make these screens wireless so that you do not have to go to each site where every poster is to update the content. These can be linked to a wireless provider such as 3G, using a wireless modem and you can then log in to the media player remotely and updating the media through the WIFI connection.

Either options have the facility to set the units to switch on at a preset time and switch off when the store is empty, lowering power consumption and offering a more power efficient digital signage solution.

They also have the facility to have scrolling text in different fonts, and can scroll in different directions across or up the display.

Hopefully, this has given you some insight in to the products that are available for inside digital signage that will not leave you feeling as if you have been robbed.

Digital Posters and LCD Advertising Displays Knowing The Differences?

By: Graham Gallagher

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