Digital Printing Is The New Art

With todays Digital Printing technology, organizations can instantly create unique

and eye-catching materials for thousands of people on their consumer mailing lists and business lists. A marketing campaign based on digital printing allows organizations to tailor their direct mail offerings to better connect with their consumer mailing lists and deliver personalized content. Just as websites employ email list data to provide online ads geared toward a users interests, the same personal consumer list data can be used to develop fully customized consumer mailing list pieces.

By combining data about current customers and prospects, such as gender, geography, demographics and buying habits, with the latest digital printing technology, you can create striking materials containing images, headlines, text and special offers geared towards each individual on your consumer mailing list. Such personalized, one-to-one material, when presented with attention-grabbing fonts and colors, can help to convert a higher number of sales and keep audiences engaged.

Providing consumer mailing lists with individualized content is a proven strategy for increasing engagement as well as improving return on investment, especially when compared to consumer mailing list marketing campaigns that blast out the same generic materials to thousands of customers. Similar to how PURLs, or personalized URLs, use consumer email list to create individualized emails to present the offers and content most likely to appeal to each person, the same holds true for consumer mailing lists created with digital printing. When a customer receives a piece of mail tailored to their interests, they are much more likely to respond.

So how can you integrate digital printing into your consumer mailing list campaign? By working with an organization that has expertise in consumer data as well as state-of-the-art digital printing equipment and technology. Such a provider offers consumer mailing lists, and data that can augment an existing house list with the characteristics (such as demographics, buying habits, etc.) that build one-to-one communications, as well as in-house postal/mail facilities and variable data printing on the most state-of-the-art printing technology. Partnering with a company that delivers a complete end-to-end marketing solution is efficient and cost-effective.

Organizations have to acknowledge the uniqueness of the people in their consumer mailing lists who make up the customer base. They have to find ways to appeal to them and call them to action, and a one-size-fits-all approach to consumer mailing list marketing is no longer effective. Digital printing enables organizations to send stunning, brightly colored consumer mailing lists with personalized content unique for each recipient.

by: Cindy Lanzendoen

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