When it comes to advertising displays and digital graphics; people want to see the light. Sky Display (Dallas, Texas), makes digital graphics and point of purchase displays that capture the consumer's attention.
The graphics division of Sky Display loves to work with backlit images because lightboxes, duratrans and digital prints with illumination just look cool!
In this bad economy it is now more important than ever to grab the audience and to engage them at the point of purchase. If you mess this up, you'll find that today's consumers in the internet age and economic downturn; they're less frequent shoppers.
Sky Display offers a host of solutions to maximize brand effectiveness and ROI. In today's competitive environment less is more. You're better off to focus on your most lucrative markets and then position higher end POP if possible. The whole world has gone modern with the internet age; so when the consumer enters the retail environment they expect a modern or upscale experience.
You can backlight almost anything these days with LEDS, flourscents and other solutions. The good news for brands and retailers is that the cost of digital graphics has come down and depending on your lead times there are many diffrent options.
Put some light on your campaigns or try some digital LCD options. Digital signage is the ultimate way to go for ROI, but not every brand can splurge on it. So in this economy we are seeing a surge in digital graphics and new innovations in printing.
This is great news for the brand, retailer and consumer! Give them lights!