Digital Signage: Creates Brand Loyalty

In todays high-definition world with time-starved consumers demanding more from their

entertainment experiences, using digital signage in the place of business can make customers happier. This solution enables a retailer to control and display the messages quickly and effectively. With the option of attracting their audience's attention by interspersing short entertainment segments between extended content messages, digital signage systems ensure that they capture the attention of the consumers. It has the advantage of rapidly updating content, the ability to deliver specific messages to specific audiences in specific locations and offers higher ROI. Due to these benefits, these solutions are being preferred over the traditional static methods of advertising.

There are three major components of a signage solution: Digital Signage Hardware, software and content. The part of a digital signage system which is actually seen by people is the display. Hence the hardware plays an important role in attracting consumers. CRT, plasma, LED, DLP, and LCD displays can all be used with this technology. The trend in this technology is to control the signage systems over IP so their content and display can be changed from anywhere with a web connection indicating that the displays can be tailored to the interests of the target audience. This flexible interactivity cannot be rivaled by billboards or even pre-scheduled television broadcasts.

On the other hand, the digital signage software is integral since it is the core of the solution. The software supports the most popular industry standard file formats, such as Flash files, Video, HTML, QuickTime, Microsoft Office, and JPG and manages the digital solution with a user-friendly and easy to learn interface. It has many customizable features and is simple and easy to use with setup only taking minutes. The software can be used to control either a single interface or multiple interfaces. Software has the ability to decide what to present to the audience saving hours from reworking content, eliminating redistribution costs and providing instant updates.

Due to its features, Digital Signage is used for many different purposes. Public information such as news, weather and sports updates, travel itinerary, corporate messages and advertisements can all be show cased using this technology.

by: Peter Pal Disuja

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