Digital Signage: Dynamic means of advertising

Digital Signage: Dynamic means of advertising

Digital Signage technology is an amalgamation of software and hardware which together comprises a digital media solution. Using this medium, information can be transferred in real time to consumers anywhere across the globe. All that is required is a type of software with which content can be updated either manually, through a scheduling system, or by linking in with an outside feed along with hardware in the form of display devices. These devices can be Video Walls, LCD or Plasma displays, Multimedia Kiosks and Projectors. Along with this, one also requires a thorough understanding of the network and bandwidth availability in order for successful deployment of this solution.

Also known as Dynamic digital signage, this solution has a key benefit that provides an increased return on investment. Even though the initial investment in this technology is higher as compared to the static print medium, the costs to update the content relayed are comparatively less. One can update the content based on consumer locations, preferences or existing and upcoming trends. Influencing consumer behavior, increasing sales and generating revenue, lower production costs, offering flexibility to update content in real time, enhancing the customer experience and creating brand awareness are just some benefits which a retailer can enjoy by adopting this out of home form of advertising. This digital signage software supports all standard file formats such as Flash files, Video, HTML, QuickTime, Microsoft Office, and JPG. The content which is relayed can be in the form of video, audio, animation or simple text and the delivery is done using standard TCP/IP. While some solutions are stand alone and can be plugged into existing television sets and played, others allow the users to create customized content that includes video and audio through a computer program.

An combination of hardware and software, the perfect solution is one that has the capacity to accommodate growth irrespective of how diverse or complex the future requirements may be. It should operate on the network without affecting normal operations. Easy to set up, digital signage solutions is not just used as a medium of advertising but also as a means of passing information.

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