Digital Signage - Tips For Using Digital Signage At Events And Exhibitions
When you visit an exhibition, you will see that many companies use digital signage to promote their products or services
. Exhibitors know that digital signage is great for grabbing the crowd's attention. Imagine if you are in the crowd and see an attention grabbing product demo on a digital signage, will you spend some time to check out what the company has to offer? I bet.
If you intend to exhibit and leverage on digital signage, let me share with you a few tips when using digital signage at events and exhibitions.
1.Use 3G network. Exhibiting at trade show is very expensive due to the rental and the expense of internet connection. What you can do is to use 3G network and incorporate a wireless network card into the media player to save cost.
2.Forget about the Internet connection. Another option is to download all the media into a memory card and insert the memory card into the digital signage. This removes the need for an internet connection and you can broadcast directly from your memory card.
3.Prepare your content. The content you are going to broadcast must be top notch. At a trade show, there are too many distractions for the audience. So if you want to attract the audience, you need to make sure that your content stands out from the rest of the exhibitors. One thing to note is to not make the content a full corporate presentation. Make the presentation snappy and get your main message across to the audience.
4.Choose the right screen size. You need to choose the right digital display for your trade booth. Your trade show may have certain guidelines regarding the screen size. So make sure that you check with the relevant management about it.
5.Place your digital display correctly. Always place the largest screen at the back of your booth and the smaller screens at the front.
Exhibitors cannot live without digital signage nowadays. In the future, exhibitors will be using touch screen kiosks to have more interaction with the audience.
To find a list of digital signage solution providers, you can either browse through your local directory like Yellow Pages or do a search on Google. Another option is to ask for a recommendation from your associates, friends or family members. A recommendation from someone you trust will ensure that you select the right vendor to work with.