Digital Signage Uses for Automotive
Digital Signage Uses for Automotive
Digital Signage Uses for AutomotiveIt takes a special kind of businessperson to thrive in this competitive market. It takes a survivalist. Survivalists know how to go the extra mile to achieve the impossible. They're creative: They invent new methods for winning customers. Rather than getting gridlocked with all the other dealerships on the ladder of success, survivalists simply build a new ladder. They try new things.
Digital signage is that new thing.
Dealers always have had the mind-set of selling today, not tomorrow. With digital signage strategically placed within your dealership, your in-house advertising will sell more cars, and more parts and service. The advantage becomes obvious once you've seen digital signage for yourself. The colours are vibrant. The picture is bright. The image is crisp and clear. Like a grand mountain panorama, it's difficult to take your eyes off it.
Reinforces your brand image.
Reputation is everything for a car dealership, and an essential part of any dealership is communicating an extremely professional image and brand to its potential customers.
Your cars are stunning, so your marketing and branding must be too, and nothing beats the vibrant, crisp image that LCD or plasma digital signage can deliver to you.
Your company logo, colours and message can be delivered to your customers in dramatic high definition, enhancing that feeling of sophistication and professionalism that your customers must associate with your company, and your cars.
Increases staff product knowledge and customer sales.
With higher turnover rates, it's difficult to train every new sales employee to readily memorize all the details and statistics that go along with each vehicle. By using interactive displays, your sales team can absorb information on the spot, or refer customers to the information on screen.
If a prospect has questions that can't be answered, they aren't going to buy anything. Don't let your salesperson's ignorance of a tiny detail or fact lose the customers trust, and kill what would have otherwise been a profitable transaction. Digital signage can communicate every single detail about each car, accurately, every time.
Are you noticing a common question or concern from your customers? You are now able to instantly update your digital signage to address that common objection, further demonstrating to the customer that you understand their needs when it comes to choosing a new vehicle.
The more you educate the customer on making the right choice for them, the more they will trust and respect you and your company, which leads to more sales and more referrals.
Enhances the image of certain cars
Sure, its fine being able to tell customers that a particular vehicle has the best safety rating in the industry', but imagine how powerful it would be to actually show them, in dramatic high definition video, the crash testing of the car, and then comparing the damage to another car of a lower rating.
Customers can see first that slow motion video capture of the crash test dummy safely surviving' a serious crash in your featured car, while a second video shows them being violently flung around the car in another vehicle.
Maybe the vehicle has excellent fuel efficiency. You can show video comparisons on how much fuel it consumes compared to another vehicle.
If a car is known for impeccable workmanship, a short video can play educating the customer on the manufacturing process, why this car is of such a high standard, and why such high quality is good for the customer (better reliability, less servicing etc.)
Using video is a powerful selling tactic that can really drive home any unique selling point you want to convey to potential buyers.