He also said that the service could have been started earlier but currently they are focusing on softwares in the HD boxes.
Digital TV provider Sky has done a 160 million deal to buy a channel portfolio of rival provider Virgin Media. Now the Sky will expand its portfolio and will also eliminate the carriage fees.
On the other hand, Virgin Media has got an option that by its own service they can carry Sky's high definition and sports channel.
A latest study found that 45 percent of people who aged between 18 to 45 are now making full utilization of Internet services and TV platforms to keep in touch with latest shows.
Broadcasting has brought Sky and Virgin Media together in a different way. Both the firms are competitors in the broadband services and home phone market. But as of now they have done a deal in which the Virgin Media's portfolio of television channels have been overtaken by Sky.
It seems that both the broadband service providers have focused on the sporting fever, as FIFA world cup in on the door. According to a research, half of the Britishers might watch the game during work time.
Clodagh Murphy, who is the director of Eclipse Internet, thinks that all the broadband service providers should keep in mind that what kind of impact football have in the nation.
Jeremy Darroch, who is the chief executive officer of Sky said that this new move will surely help the business to expand its customer-range.
The free-to-air network digital channels have got ample amount of plans to execute this year, such as to start new TV shows. Free broadcasters are heading towards a great success in future. While pay-TV are continuously investing in local productions.