Digital poster Kills Static Menu

Seems impractical doesn't it, the US restaurant sector is in disorder as a new rule

was agreed in March 2010 that states all eating houses with more than 20 places have to have the dietary and calorific information for each item on the menu in the same size and color print as the item name, variety and price.

As you can imagine, this is causing a huge headache in the restaurant sector, as this is something you didn't sign up for when you bought the franchise - is it?

2 options are available to this crisis, the first is inexpensive but once you commit to it, you cannot turn back and change anything without incurring large costs, so let us discover the options.

Paper based menus.

All eating houses have these, from in the restaurant, they in all probability have a takeaway menu too, so all these need reprinting by the printer by March 2011 to conform to the new law that has been approved.

Advantages are your stationer will already have your menu set up, so limited set up costs will be incurred for accumulation the extra information.

Using printed menus will not permit you to promote a daily special, for any caf owner this hand tying is limiting as they cannot bring to the consumer anything that is cheaper and current from the market..

Digital poster

A digital menu board is an electronic menu, supplying all the data you need to your consumers. Each unit has a LCD monitor with a in-built campaign player, all the data is stored on a memory card that slots into the player. All you have to do is make the menu layout with ads, menu items, pricing and the nutritional information, then configure the menu to present the menu in the most successful method.

How can you add a special to the menu?

Unlike printed medium, a digital menu can be amended and the new item uploaded and advertised throughout the bistro within five minutes.

The benefits out weigh any drawbacks with a digital poster or digital menu board, as these units are so compliant many establishments are using them with little if any technical know how.

Digital poster Kills Static Menu

By: Graham Gallagher

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