Direct Mail Formats: How to Choose the Right One?
If you are in a direct mail business, you may ask what type of letter which would get more responses
. Is it an ordinary letter, a postcard or perhaps a greeting card? But the answer here is that, it depends.
What works best in your direct mailing business really depends on who you mail (your mailing list), what you mail or your creative way of writing your letter, how you mail it to your recipients, when do you mail it or the right timing to mail it, and what you offer to your customers. There are actually a number of formats you may use in your mailing and these are the following:
Letter
Here are the following questions you need to ask in using a sales letter in your mailing. Does your customer want to be addressed by his name, does he want it to be confidential, and does your sales message need to come from only one person by name? If you consider these things, then it is more likely to use a sales letter in an envelope.
Postcard
A card used to carry a message, usually with a picture or a photograph on one side that can be sent through the mail without an envelope is what we call a postcard. So if your sales message is just short and simple, and is made to attract your prospect to visit your website for an order or a question maybe, it's good to use a postcard.
Self-mailer
A document that can be sent by mail without the need of an envelope folded on itself and sealed conserved with a tab is a self-mailer. So if you would need to make your mailing cost go down, this format will work for you.
Classical Direct Mail Package
If you have a lot of thins to say in you sales message with some technical specifications which do not fit in the letter, you may use the classic direct mail package. This format actually consists of a mailing envelope, letter, brochure, business reply envelope, and business reply card. This is also appropriate when your prospect needs to mail back a check or order form.
Dimensional Mailer
This is a type of direct mail that is not the usual flat piece of mail. It involves creative packaging that can surely capture your targeted clients' attention and can effectively convey your marketing message. It could be sent simply as a box containing your business card or as complex as a
direct mail package created to resemble a suitcase that targets business travelers. So if you need to reach high level executives who have executive secretaries who screen their mails, well this is the format which best fits for you; dimensional mail is meant to standout it'sunique.
Catalog
if you have a lot to sell and wants to show the quality of your product, its color, shape and perhaps size, then to mail a catalog is the best one for you.
Unaddressed flyer
This is a single page paper or leaflet that can be used to advertise your business. It can be your newly-opened store, the products and services that you are offering, special events, and other activities. Giving flyers to is a kind of mass marketing or community communication. If your goal is to send your promotional message which needs to reach everyone in a given area with the least amount of money, you can use this format.
Email (
direct mail)
If you already have existing customers and you would just need to inform them of something, perhaps an update, you may send them an email but be sure that you are already permitted to send emails to your customers.
Buck slip
When there is a need for you to remind of something to your existing customers or maybe if you a have an update for them, you should include a buckslip in your mail. Buckslips can be created at much less cost than other package components and can serve as a last-minute addition if new or different information must be provided.
Direct Mail Formats: How to Choose the Right One?
By: Nitesh patel
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