Direct Mail Tips to Ensure Quality From Your Mailhouse

Direct Mail Tips to Ensure Quality From Your Mailhouse

Here's a sad but true story: a company sent out bids to mailhouses for a direct mail project. The lowest bidder got the job. This was a very low bid - much lower than the other companies. The mail went out and the response was dismal. Why? The mailhouse didn't mail out all of the pieces as it had claimed.

Most mailhouses are reputable, but it never hurts to take steps to ensure your mailing goes out the way you want. Here are some suggestions:

1. Ask to see a sample of 10 PDFs showing how the pieces will be addressed. Ensure that all of the address components are there and placed correctly. Check to see if any other data you requested is printed where you requested, such as source codes.

2. Insert "seeds" or decoy addresses in your mailing list before sending it to your vendor. Include yourself, colleagues or family members. When the mail goes out, follow up to make sure everyone received their seeds. Is the inkjet/laser address quality what you expected?

3. Inquire with your vendor about using USPS mail tracking services. This isn't just for packages anymore.

4. Request the original, dated postage receipts showing the total quantity mailed.

5. Require that your vendor send you a copy of the final mail file used for the mailing.

Successful mailhouses need loyal customers and referrals to stay in business long term, so when considering a vendor for the first time, a

Now Pay Close Attention --

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