Direct mail fulfillment is still the key to successful marketing strategies

In a business environment where operations are increasingly seen to be moving online

, it is important for companies not to lose sight of the importance of direct mail. Customers and consumers are constantly faced with advertisements from a variety of sources and this is most evident in the online environment. Pop up advertisements, animated banners and targeted online marketing can often be launched with the best intentions, but can often drives customers away from your website. Multi-channel marketing is often considered to be more effective than just using one channel. For example, combining online advertising with a supporting catalogue or leaflet will often increase customer responses to marketing campaigns. Direct mail fulfillment is crucial to the successful execution of multi-channel marketing strategies.

Managing fulfilment services and ensuring that targets are met are two goals that are common to any company using direct mail. An increasingly competitive market, along with augmented demand for customer segmentation means that firms now need to ensure that needs are met without any issues arising. More and more businesses are choosing to outsource their direct mail fulfillment needs to allow them to concentrate on other operations. In an economic climate where every penny counts and time is often considered to be even more precious than cash flow, it is becoming ever more evident that several companies are outsourcing to external companies to meet their fulfilment services needs. This leaves companies with more time and resource on their hands to test, learn and refine from previous marketing campaigns and to ensure that the next advertising or customer awareness push is even more effective.

At the International Logistics Group, we understand that time constraints and resource issues can often make direct mail fulfillment strategies difficult to manage. With this in mind, we take complete control of our clients' fulfilment service needs to ensure that campaigns are optimised.

Direct mail fulfillment is still the key to successful marketing strategies

By: Adam Smith

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