Discover Why Your Business Needs A Wireless Hotspot

Small businesses and Telco's have one thing in common

, no matter the size of their business they supply communication products to suit their customers. The results speak for themselves, they are cheap to build, operate and can be used to attract additional customers to YOUR business.

With the onset of wireless technology we are able to drop cumbersome network and telephone cables allowing us to be free to communicate online while doing our everyday tasks. Many small to large sized businesses have taken advantage of the changes in technology to attract customers to their business. I feel this is IMPORTANT to any business who wants to keep in touch with modern trends and attract more customers. Let me tell you why!

My observations

Have you ever noticed customers seated at a table staring at their laptop? This is most likely because there is an available wireless Connection allowing them to access the internet. No more cables equal greater social freedom and interaction. Nowadays, it's a lot easier and cheaper to setup a wireless "Hotspot" network connection then it would be to buy and install new laptops or desktops with physical connecting cables, wall mounts and meters of cable reaching around inside your store. The money you would save on a wireless connection could go directly back into your business.

The introduction of Smartphone (a smart phone is a mobile phone which has internet connectivity e.g., email and web browsing) mobile devices such as Apple's Iphone, the blackberry and recently electronic book readers with wireless connectivity to the internet has even made Social Networking and accessing the internet so much easier. A light weight smart phone is 1/20th the weight a cumbersome laptop computer which requires time to start up and shut down and sometime needs cables, maybe adapters and a carry bag. Why carry all these items when a Smartphone can easily do what most laptops and desktop pc's can do.

What your business should be thinking about

Have you ever noticed that when you walk into a caf or book store which uses a hotspot connection how much better the mood is? People are able to multitask and still enjoy doing social activities. People will be motivated to go to your business, purchase or be exposed to your products, both within the store and on YOUR website. REMEMBER, a website sells for you 24 hours a day, 7 days a week!

Your business should be thinking about:

1.A low cost way of attracting customers to your store/business

2.Ways of increasing customer interest level, therefore making sales

3.A way of increasing customers returning to your business and telling other customers of your business (word of mouth)

4.A way of getting hold of your customers through newsletters and possible sales

It is estimated that with the advent of Smartphone technology nearly every person by 2020 will have instant access to the internet through cellular networks (wireless broadband internet supplied by their phone companies) or through wireless connections.

by: Matthew Kramer

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