Do-It-Yourself PR Kits Expand to Help Medical Businesses of Successful PR Campaigns

Do-It-Yourself PR Kits Expand to Help Medical Businesses of Successful PR Campaigns

The JW PR Toolkit for Medical Professionals has been expanded to include even more useful, relevant information, tools, tips and templates on how to capture more business with easy-to-implement PR programs.

The PR Toolkit for Medical Professionals was released just a few months ago and was immediately well-received with orders all over the country. Realizing that such professionals are hungry for this information, JW Public Relations, the boutique PR firm that created the JW PR Toolkits series, developed even more relevant content.

Unlike a book or e-book that the customer buys once, each PR toolkit in the JW PR Toolkits series is updated and expanded with new articles, tips, tools and templates very frequently. All previous kit buyers receive the new and updated information via email before it is even available on www.jwprtoolkits.com.

Consumers have more choices than ever in healthcare. Physicians, dentists, physical therapists, athletic trainers, physician assistants, therapists, psychologists, psychiatrists and others may find an expensive marketing campaign out of reach. A public relations program can be the best way to attract new patients and it doesn't have to break the bank.

The new JW PR Toolkits series includes a kit specifically for medical businesses and professionals, with insider information to help them create and implement low-cost PR campaigns.

"These valuable kits have all of the tools necessary to create a do-it-yourself PR campaign on a shoe-string budget," said JW Public Relations President Jennifer Wezensky, a veteran PR pro and journalist.

Theinformation in these toolkits was developed, written and reviewed by some of the country's best veteran journalists--editors andreporterswho work in the print, broadcast and online media every single day. They know what public relations efforts attract attention, and they are sharing this inside information here.

Each kit, available for immediate download as a Zip file of PDF and Word documents, includes valuable articles and documents on topics including:

About Press Releases

What Makes News?

Ideas for News Angles

How to Write a Press Release

Search Engine Optimizing Press Releases

Press Release Distribution

What is a Media Kit?

What is an Electronic Media Kit?

PR and Social Media

Visuals: Using Images to Tell Your Story

PR and social media

Media Pitching

Media Training

Crisis Communications

Maximizing the PR Potential of Your Website

How to Reach Bloggers

Strategies for Better Coverage

Glossary of PR Terms

The kits also include customized press release templates, example press releases and ideas for news releases relevant to medical businesses and professionals. Each kit is $49, less than the cost of hiring a PR professional to write a simple press release.

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