Do We Need to Take Facebook SEO Seriously?
Do We Need to Take Facebook SEO Seriously?
Facebook recently announced a few updates for their Platform: updated live stream plugin, liked articles appearing in search results, improvements to real-time updates, staying informed.
'Staying informed' isn't that interesting, that's them just trying to get people to read their blog.
The one that should be of interest to the SEO industry is the 'Liked articles appearing in search results'. And this is the reason why "if your friend clicks "Like" on an article at a news site, the article will appear in your News Feed and can now also surface in the search type ahead." that is from Namita Gupta, a product manager for Facebook Platform.
Now I'm no tech geek so I'm going to skip the Open Graph stuff.
Crummy over at WPN brought up a few points with regard to the implications of this new feature.
He mentions the size of Facebook's audience, the ease for content to go viral, and how easy it to achieve a 'like' over a 'link'. Though a problem they may face is that people don't tend to think of Facebook as a place to search for content and this feature will only show to your friends so if your friends don't know or care about 'liking' things you won't be seeing any articles.
We've talked about Google having rivals in Bing and Yahoo but it always felt like they were outsiders, long shots who, if everything went right, could challenge Google. We've mentioned Facebook's challenger credentials before but this seems to be something solid that may not (will not) knock Google off the top spot but it's a large step in the right direction.
If searching for content catches on in Facebook then there will be a dramatic and sudden shift in the focus of SEO, potentially with a stronger focus on original/enthralling/interesting content.
But, before we all start running for the thesaurus, will this affect the carpet shops, the plumbers, the aerial installers? Are people going to be 'liking' aerial installation articles or searching for them on Facebook? Facebook is more of a hangout, a social club, whereas Google has a more business feel, though you can find pretty much anything on Google, it's replaced the Yellow Pages, paper based advertising, it's a modern form of advertising for businesses.
Let's
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