Do You Or Do You Not Need Double-sided Business Cards?

These days, people are exploring different ways and means to maximize their resources

. Maximizing even your business card can go a long way if youre a entrepreneur. Even before, these cards would only come in a single color and has no more than a business logo, name and some contact details, people have been experimenting. You can see card will sorts of details from products and services to picture now while other cards even have prints on both sides. But though some think double-sided cards are a good way of maximizing business exposure, others believe it cheapens the whole act of exchanging business cards.

Each one needs business cards and even in this digital age, business card stays an essential tool. Cards are crucial for business, since they are useful for countless other forms of networking as well. There is an easy way to get your message out about you and your business and they make the first and lasting impression. Business cards are offered in a variety of sizes and finishes and are usually printed on premium card stock. The quality of the paper you prefer for your card is important. High quality business cards are usually printed on heavy card stock - either 14 point or 16 point. You take the risk of your business being judged the same as if you go for lower quality with lighter stock

Be sure to go with color. You will be impressed with the vibrant, accurate colors and the lasting impression your business cards will leave when using quality stock and full color. There are options you can choose from a gloss UV coating or a matte/dull coating, giving a good quality to your cards. You want your cards to have the look and feel of professionalism and that is why making the proper choices are important.

So do you or do you not need a double-sided business card?

Although the person who first conceived the idea of printing on both sides of a card must have thought of practicality more than anything, it is not something that would fit all types of businesses. For example, if you are an artist and you display your work in certain shops or galleries, it would be totally off to print the names of these establishments where people can see and buy your masterpieces. It would be totally uncomfortable for you to have the flip side of your card featuring the shops or stores where you sell your products if you are a top business executive in a big manufacturing company.

A double-sided business card should be good if youre a businessman based at home who makes custom greeting cards and a host of other services. You can print the different varieties of the goods you make such as corporate gift boxes or personal gift boxes on the back of your card otherwise, you are making ift baskets of all kinds. Service-oriented businesses will typically be a much better fit for two-sided cards compared to retail o manufacturing businesses which will maybe have too much details to include, anyhow, that they wouldnt fit even both sides of a card.

An additional type of business are those that are into digital arts that benefit greatly from double-sided cards. For example, if you're a web designer, you may want to showcase your design prowess by creating an attractive two-faced design which should still, of course, include all the important information. One more idea is for entrepreneurs who frequently deals with international customers to have the other side of the card split into two parts, with both part bearing the same contact details but in a different language. Of course, the front page should be occupied entirely by information using the language that is to be used the most.

by: Henry Watts

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