Do You Practice Keyword Stuffing?
Every website owner seeks to achieve high ranking positions in the search engine results page
. Optimizing one's website with the use of keywords throughout the web content is one of the common practices. Search engines love sites that has a great content and relevant keywords, but not when you commit keyword stuffing just to rank high in search engine results.
What is this practice and why is it a major SEO blunder?
Let's say you've already built your website, researched the keywords to use for your SEO purposes, and you have written what you think is great, engaging content.
Keyword stuffing happens when you use keywords, linking structures, tags and other means of optimization on your site that has no relevance to the website's content or purpose. Maybe you got a little excited and packed your content with too many keywords, or maybe you're just being careless, putting in keywords that aren't even relevant to your site.
In what way can this be bad and how can you prevent it?
Keyword stuffing creates link spam.
Of course, you want your site to be accessible to everyone. Who doesn't?
Search engine results instantly give your site a boost especially when you are listed on the first page results. However, it is definitely a waste of time if your site appears all over the place without any relevance to the keywords you placed in your content. Why? Your site might be flagged as a spam site. Keyword stuffing offenses are tracked by the search engines, and if you are guilty of this, it can result to a temporary or permanent rejection of your site from its results!
Solution: Make use of other promotional campaign.
If your primary goal is to increase traffic in your site, avoid keyword stuffing. There are many ways to promote and create traffic. You are not limited to putting in as many keywords and links as you can.
Explore other venues.
You can network with your target market or other similar businesses on social networks by sharing links to your posts, bookmark your content on social bookmarking sites, participate in professional forums or you can utilize Twitter, as tweets are now also searchable in search engines.
Keyword stuffing results to content duplication.
Before we get into this, let's talk about keyword density. This is a measure of the times your keyword appears on a page expressed as a percentage of the total word count of that page. If, for example, your page has 100 words, and your keyword appears 5 times, its density is 5%. Most SEO experts generally claim that a keyword density from 1% to 3% is the best.
Given that you can place keywords through various ways into your site, repeating the words over and over again makes your content redundant. Keyword stuffing can turn your readers off as it shows irrelevant and manipulated search results! (Just imagine your site sounding like one big giant ad of the same thing, over and over again.)
Solution: Strategically place keywords in your posts, and use them moderately.
Consider changing repetitive keywords with synonyms. Keep in mind that readers want to get search engine results that are relevant to their query, not just get what's on top of the search engine list. In fact, when you choose your keywords wisely and place them strategically and sparingly in your site, you can create a wave of "good karma". The next time you write, keep this in mind: If readers like your site and you provide valuable content, they will recommend it to others, who will recommend it to their friends, and so on.
No amount of keyword stuffing can compete with that.
by: Elmar Sandyck
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